After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his considerable institutional expertise. […]
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. […]
Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board. The OAAA, the leading US Out of Home trade body, joined WOO earlier this year. […]
New Members of OAAA Board Will Play Integral Role in Out of Home’s Continued Digital and Creative Evolution May 7, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today it has appointed four advertising industry innovators to its Board of Directors. […]
For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]
As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic, the Digital Out-of-Home (DOOH) and digital signage industries have unique roles to play. […]
With $300 of borrowed money, immigrant Tom Young started a sign company 100 years ago in Utah. A century later, Young Electric Sign Company (YESCO) is building high-tech signs – hundreds of them – at the new $2 billion Allegiant Stadium in Las Vegas. […]
October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO Anna Bager. […]
‘OOH is Real’ Surrounds, Immerses Advertising Week New York Attendees September 23, 2019 (New York, NY) – The Out of Home (OOH) advertising industry, led by the Out of Home Advertising Association of America (OAAA), today launched a campaign to demonstrate the medium’s presence in the real world. […]
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]
As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. […]
Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). […]
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]
Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]
The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in ad spend. […]
