Experience innovation firsthand with the latest advancements in digital experiences technology from SageNet. Their cutting-edge solutions are set to revolutionize customer service and streamline operations, enhancing every aspect of the customer experience. […]
This spring, OAAA formed the Marketing Mix Modeling (MMM) and Attribution Working Group to guide a first phase research project for developing insights on improving OOH performance measurement. The purpose of the research was to develop best practices and other educational tools to provide guidance to OAAA members, along with modelers and data providers. […]
In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. […]
The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]
