Sales Tip: Maximizing Measurement of OOH Campaign Effectiveness
This spring, OAAA formed the Marketing Mix Modeling (MMM) and Attribution Working Group to guide a first phase research project for developing insights on improving OOH performance measurement. The purpose of the research was to develop best practices and other educational tools to provide guidance to OAAA members, along with modelers and data providers. […]
Wed, Oct 13, 2021 at 4:24 PM