Pro AV road shows have been a staple of distributors like Almo for many years, and the display companies have also done variations here and there, most notably the big showcases NEC and LG do each year in New York. But I don’t think I’ve seen one like what Samsung is starting this week. Today, actually. […]
In 2018, 51 percent of Fortune 500 companies had declining profits, which has forced marketers to question which decisions are optimizing growth. Many say the blame falls on “shiny new objects,” such as social media and artificial intelligence. […]
Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be released at the OOH Media Conference + Expo, to be held May 20 – 22, 2019 in Las Vegas. […]
Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. […]
OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. […]
EVENT DETAILS On May 21, Rishad Tobaccowala speaks at the 2019 OAAA/Geopath OOH Media Conference + Expo at the Aria Resort in Las Vegas. […]
Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that can compete effectively against online search, social, video, and display advertising. […]
Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. […]
Whether you are a big brand looking to expand into new regions or a small startup with a clever marketing concept, localized digital marketing content can indeed make a difference. People like to see memorable advertisement messages during their daily commute or a relaxing walk to their local supermarket. […]
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My Turn The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. […]
Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for the HelpCOS campaign, where all money collected goes to local service providers that help the homeless. […]
My Turn The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. […]
Last night at the 2019 Academy Awards, A Star is Born won an Oscar for Best Original Song. Lady Gaga accepted her first Oscar for her role in writing and performing the song “Shallow.” In case you missed it, watch Gaga and Bradley Cooper perform the award-winning song at the awards ceremony last night. […]
OAAA has revealed 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. […]
