OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of record, Publicis, the campaign launched in late September to coincide with New York Advertising Week. […]
The OOH campaign for the new The Grinch film is getting a lot of attention. On social media, some are calling it “hilarious,” “true,” and downright “savage. […]
Marketers gathered in Orlando last week for the annual ANA Masters of Marketing conference, breaking attendance records with more than 3,000 participants. The Association of National Advertisers (ANA) event consists of an impressive slate of Chief Marketing Officers (CMOs) from Fortune 500 companies explaining what makes their brands successful. […]
Data has never been more important to marketers. Advertisers today demand data analysis, tech convergence, and a presence in the digital world. […]
OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50 percent. More importantly to OkCupid, the ads have resonated with young women and members of the LGBTQ community. […]
These are end-caps with digital headers being put in by InstoreScreen in Whole Foods stores in the U.S. The grocer uses them to market house brands. They’re LCD screens – custom-manufactured for the job (as opposed to some skinny LCDs which started out as conventional 16:9 screens and were then cut). […]
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations after natural disasters, terrorist attacks, pollution effects or political stand-offs. The “Stay Strong” and “Stand Together” mantras to which brands attach themselves. This positioning strategy is a value-add for a brand, but it can also be polarizing. […]
The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week, with campaign assets featured prominently for all attendees to see and engage with. […]
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Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll 75 percent of adult American prefer to drink beer while watching football. […]
OOH media companies with locations in the following states, may find additional opportunity as the countdown to the November elections continues. Enormous US Senate race ad spend is occurring in these 13 states with digital, TV, and radio receiving the majority of the spend. […]
User group meetings are not something I normally write about, but the UK software provider Tripleplay has arranged for a very cool venue for its annual meet-up with end-users and partner vendors – Stamford Bridge, the home of pro football (soccer) team Chelsea FC. The central London venue is a client site. […]
This is really something – the Nissan Crossing experience center in Tokyo’s famed Ginza shopping district. The center has mostly been around since 1963, but was brought back and fully re-energized a couple of years ago, using a lot of technology. […]
Re-charged by the Labor Day holiday, we’re ready for a busy, productive fall. Here’s what’s next: First, we Get Out of Home. On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. […]
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