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Hometown Billboards Target Messages to Members of Congress

Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G). In December, its trade association posted billboards in 24 markets, with localized economic-impact figures. […]

specialreports.oaaa.org
Mon, Dec 18, 2017 at 8:15 AM

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What can we learn from Idaho?

I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . […]

specialreports.oaaa.org
Mon, Dec 11, 2017 at 8:43 AM

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Top OOH Cases Currently in Court

Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is preparing an appeal to the US Sixth Circuit, a four-state territory based in Cincinnati. […]

specialreports.oaaa.org
Sun, Nov 26, 2017 at 8:43 PM

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Top OOH Cases Currently in Court

Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is preparing an appeal to the US Sixth Circuit, a four-state territory based in Cincinnati. […]

specialreports.oaaa.org
Sun, Nov 26, 2017 at 8:43 PM

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Off-Year Election:  What Does It Mean for OOH Advertising? (OAAA)

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. […]

specialreports.oaaa.org
Mon, Nov 13, 2017 at 9:00 AM

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Off-Year Election:  What Does It Mean for OOH?

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. […]

specialreports.oaaa.org
Mon, Nov 13, 2017 at 9:00 AM

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Nancy Fletcher: Industry Wins Court Battle for Digital Billboards… But What Else Do I Get? (OAAA)

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. […]

specialreports.oaaa.org
Tue, Nov 7, 2017 at 12:40 AM

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Industry Wins Court Battle… But What Else Do I Get?

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. […]

specialreports.oaaa.org
Mon, Nov 6, 2017 at 8:00 AM

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A recap of the legal case of Scenic America vs digital billboards (SpecialReports)

I offer a unique perspective as a former state regulator. In my opinion, the industry was a step ahead. […]

specialreports.oaaa.org
Mon, Oct 30, 2017 at 10:15 AM

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Digital Billboards: The Industry Was a Step Ahead

( […]

specialreports.oaaa.org
Mon, Oct 30, 2017 at 9:15 AM

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OAAA: Members of Congress Who Control Billboards

Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local government. […]

specialreports.oaaa.org
Tue, Jan 24, 2017 at 6:14 PM

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2016 OAAA Legislative Report

In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. […]

specialreports.oaaa.org
Wed, Jan 4, 2017 at 12:57 PM

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Election Results: Transit Wins Big, Trump Pushes Road Spending, New Line-up in Congress

The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. […]

specialreports.oaaa.org
Mon, Nov 14, 2016 at 9:25 AM

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Political Advertising: A Big OOH Opportunity

In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]

specialreports.oaaa.org
Wed, Sep 21, 2016 at 4:19 PM

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