A federal judge in Indiana (nominated by President Trump) issued an injunction against a local sign-variance process as subjective and vague, and therefore unconstitutional. The ruling is a victory for GEFT Outdoor, which sought a digital billboard permit in Monroe County (IN). […]
OAAA Supports Digital Billboards As the US Supreme Court prepares to consider a billboard case, OAAA filed an amicus brief to explain that digital billboards are highly regulated and do not distract drivers. Background Reagan National Advertising and Lamar Advertising sought digital billboard permits in Austin; they sued the City when permits were denied. […]
Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign. […]
The campaign will include transit, place-based media, and billboards. Government relies on out of home media to communicate information. […]
We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of Fame Awards are dedicated to those who have spent their careers as advertising trailblazers for the OOH industry. […]
Don Winter, Co-founder & Co-CEO, Encompass Media Group, Long Island City, NY For more than 10 years, Winter served on the board of the Manhattan Chamber. When he was asked recently to step up as chairman, “I felt a responsibility to accept . . […]
By Ken Klein OAAA Executive Vice President, Government Affairs. From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42 percent overall share (Kantar tracking). […]
By Ken Klein OAAA Executive Vice President, Government Affairs. Out of home (OOH) media is a prime platform for political expression, across the spectrum. Democrats — again — are leveraging the OOH platform to communicate their paid political messages nationwide. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA. Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. […]
By Anna Bager. “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. […]
Ken Klein OAAA Executive Vice President, Government Affairs. Connecticut and several other states are exploring legalization of cannabis for adults. […]
After the attacks of 9/11, 2001, Tom Ridge, the first Secretary of the U.S. Department of Homeland Security, wanted the federal government to communicate with Main Street America. To reach “every corner of the nation,” he relied on out of home media. […]
The feds propose changes to the thick Manual that regulates traffic signs. What does this mean for out of home media? The federal government is affirming/reinforcing that traffic signs are for traffic control, not advertising. […]
Who are new members of Congress on the committee important to out of home (OOH) advertising? Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transporation & Infrastructure Committee (seven Democrats and 10 Republicans). […]
Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. […]
