Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. […]
Congress is set to pass another COVID relief package that will reauthorize and replenish emergency loan and grant programs for small businesses that continue to endure hardship as a result of the pandemic. […]
Pete Buttigieg is known to support big infrastructure spending, to support transit, and to focus on climate change. President-Elect Biden plans to nominate former South Bend Mayor Pete Buttigieg as transportation secretary, replacing Elaine Chao of President Trump’s Cabinet. […]
As America counts votes in a close presidential election, here are early take-aways from the election for out of home media. More OOH political ads DoItOutdoors saw a 75+ percent increase compared to the 2016 presidential election, says president Regis Maher, president, based in York, PA. […]
I […]
A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. […]
Political-ad spending for out of home media is up 50+ percent compared to 2016 and 2018, as candidates and causes communicate with voters outside their homes, generate publicity, and drive social media. In South Carolina, US Senate candidate Jaime Harrison recently posted billboards, joining other congressional campaigns across the country. […]
He was at home, doing yard work after business hours. His wife yelled from the house — relaying breaking news — that a nearby bridge had collapsed. […]
The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four weeks, starting August 3. […]
Ken Klein OAAA Executive Vice President, Government Affairs. The victory in DC, Jaffe said, “will help signal (to other jurisdictions) that a tax on advertising will be fought hard by a broad range of the business community.” Why did the city drop the proposed ad tax? […]
Paul Cook of Wolverine Sign Works wanted a clear understanding of how stimulus loans would be forgiven. “The explanation (on the OAAA webinar) was the best I’ve heard,” Cook said. “Now I understand it. […]
Congress could approve more stimulus help for small businesses. Out of home companies who are waiting on the sidelines should apply, OAAA webinar panelists said. Quick re-cap: The Senate and then the House are prepared to vote later this week on more help for small businesses. […]
The popular “Paycheck Protection Program” (PPP) hit its authorized limit ($349 billion). Pressure is building for Congress to replenish this fund to help small businesses; OAAA is pushing Congress to extend the program. […]
Three reasons: In the first round, some out of home (OOH) companies got help, others did not. We’re fighting for those left out. The Monday webinar will explain prospects for Round Two… and how out of home companies got help in Round One and can get help in the future. […]
Good news: out of home media companies have started receiving stimulus help. “Direct deposit into the bank account,” said one company on April 14, after getting funds from the Paycheck Protection Program sponsored by the Small Business Administration. […]
