I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
Prologue by Nancy Fletcher: Antonio is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced war and government seizure. […]
I am not advocating for an OOH industry-wide platform. I am suggesting that all media companies within our industry develop certain unique platform elements. When that happens, it will catapult OOH into the contemporary media world. […]
Are people more engaged when an event transpires or when an event is relayed? In a world that is becoming less trusting, more suspicious, and perhaps a bit fearful, it’s real-world connections that consumers genuinely crave. […]
March 29, 2017 Political Speech on Billboards Long after the election, political speech continues to appear on billboards as highly visible public discourse. In Georgia, some constituents sought town hall meetings with US Senator David Perdue (R-GA). Dissatisfied with the senator’s response, two non-profit advocacy groups bought billboards to amplify their point. […]
Marketing technology budgets are on the rise. In fact, marketers are on pace to outspend IT departments on technology initiatives in 2017. As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out of home (OOH) from their marketing mix. […]
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]
To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. […]
In 897 AD, the cold corpse of Pope Formosus was put on trial for “transgressions” made during his life. The cadaver was convicted, de-cloaked, and thrown into the Tiber River. […]
Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands for growth, connecting consumers with the right content in the correct context. […]
For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to advertisers. […]
One of my favorite annual events is the ANA Masters of Marketing conference. The speakers are best in class, drawing from the organization’s deep membership of Fortune 500 company chief marketing officers. Attending the conference is always a great way to keep updated on the latest and most pervasive trends in marketing. […]
OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. […]
The election will produce a new Congress, with new leaders and new members on key committees. Elections remind us of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech – that protects the right to “petition the government for the redress of grievances. […]
In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. […]
