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Are You Ready for the Surge in OOH Spending?

The countdown has begun and digital marketers are rethinking their marketing strategies. […]

thoughtleadership.oaaa.org
Thu, May 17, 2018 at 3:02 PM

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In a Fragmented Media World, OOH Aggregates Audiences (OAAA)

In a Fragmented Media World, Only Out of Home Can Continue to Aggregate an Audience In a highly fragmenting media market, OOH is the only channel that continues to aggregate an audience. Advertisers reliant on mass media channels can no longer depend on television. […]

thoughtleadership.oaaa.org
Mon, Apr 30, 2018 at 7:50 PM

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3 Questions for Digital Billboard Manufacturers (OAAA)

OAAA asked digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the OOH operators, internet security is a hot topic. Do you offer any services to help the operators in this area? […]

thoughtleadership.oaaa.org
Mon, Apr 23, 2018 at 8:31 AM

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How OOH Media Companies Must Reinvent Themselves as Publishers to Survive

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where for years the saying went, “This is going to be the year of mobile. […]

thoughtleadership.oaaa.org
Thu, Apr 12, 2018 at 10:00 AM

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OOH advertising is moving towards ROI measurement currency (OAAA)

Have you ever heard these words, “The model said OOH didn’t do anything last year, we’re taking you off the plan.”Have you ever heard these words, “The model said OOH didn’t do anything last year, we’re taking you off the plan.” Such moments are pivotal times. You have a choice. […]

thoughtleadership.oaaa.org
Mon, Mar 12, 2018 at 5:50 PM

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6 Ways to Get OOH in the Restaurant Marketing Budget (OAAA)

“I don’t know anything about the restaurant business? Nothing! All I know is how to sit down and order a meal” If you feel like Paulie from Goodfellas when selling into the restaurant industry, don’t worry, you’re not alone. […]

thoughtleadership.oaaa.org
Wed, Mar 7, 2018 at 12:25 PM

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Why Successful Brands Allocate 13% of Media Budgets to OOH (OAAA)

The World Advertising Research Center (WARC) has released a Global Ad Trends report providing positive facts about out of home (OOH) advertising. […]

thoughtleadership.oaaa.org
Mon, Mar 5, 2018 at 6:52 PM

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How did “I Love New York” OOH signs violate federal regulation? (OAAA)

The “I Love NY” signs have a number of elements that are not allowed on highway signs; even on a state welcome sign and specific service signs and tourist-oriented directional (TOD) signs which are in the right-of-way: 1. The “I Heart NY App”(ref 1), the “ILoveNY.com”(1) website address, and the heart symbol in the App’s name are prohibited. […]

thoughtleadership.oaaa.org
Mon, Feb 12, 2018 at 10:00 AM

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Supplier Spotlight: 4 Questions for OOH Printers

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thoughtleadership.oaaa.org
Fri, Feb 2, 2018 at 2:31 PM

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CES 2018: The OOH Perspective

Last year marked the 50th anniversary of CES, the largest global gathering of technology and innovation, with over 4,000 exhibitors spanning across 2.6 million square feet of exhibition space. Over 180,000 industry professionals attended in 2017, 58,000 from outside the US, making it truly a record-breaking event. […]

thoughtleadership.oaaa.org
Thu, Jan 18, 2018 at 10:42 AM

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Opinions: What Was Your Favorite OOH Campaign in 2017? (OAAA)

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?”  Eddy Herty, National Creative Director, OUTFRONT Media The  2018 College Football Playoff National Championship I’m In campaign was my favorite last year. […]

thoughtleadership.oaaa.org
Mon, Jan 15, 2018 at 12:31 PM

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Why Tech Is Going Traditional in Transit

The most captive audience in the U.S. isn’t sitting on a sofa watching Stranger Things — it’s in transit.  According to the OAAA’s 2015 data, Americans spend more than 70 percent of their waking hours outside their homes.  As the MediaKix/comScore, 2016 Study on Media Consumption; U.S. […]

thoughtleadership.oaaa.org
Tue, Dec 12, 2017 at 9:31 AM

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Digital Billboards: The Industry Was a Step Ahead

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Mon, Oct 30, 2017 at 8:45 AM

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How Out of Home Advertising is Using Data (OAAA)

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while providing privacy protections in concert. Heard at DAA Summit 2017… Digital advertising never stops innovating — take, for example, the out of home ad market. […]

thoughtleadership.oaaa.org
Fri, Jul 21, 2017 at 8:51 AM

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OAAA: Embracing the Power of Disruption and New Technology Today

There’s a well known joke about a tourist in who, while lost in the windy backlands of deepest rural Ireland is lucky to find a passerby herding sheep along the single track lane. Winding down the window, he gratefully asks the way to Dublin. […]

thoughtleadership.oaaa.org
Tue, Jun 13, 2017 at 2:50 PM

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