As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. […]
As we approach the unwelcome milestone of a year of dealing with the COVID pandemic, and as the promise of vaccine rollouts allows us to begin to see a light at the end of the tunnel, we thought it would be a good time to stop and take stock of things. Dealing with COVID mobility and Out of Home has been a bumpy road for everyone involved in the industry, from media owners to agencies and advertisers. […]
It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their advertising budgets with Out of Home largely turned off. […]
At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving – travel patterns, spending, media consumption and more. […]
Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel in the tank, and now we are at an inflection point. […]
Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant – and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral data. Local Out of Home media distinctly and uniquely operates in the real world, offering marketers an opportunity to connect based on behaviors by time, place, context and with creativity. […]
Daktronics LED systems will keep score for the majority of MLB playoff bubble games including the World Series at new Globe Life Field. […]
With multiple Daktronics projects in Texas, hear from two sales reps about their experiences selling audiovisual solutions to high schools in the region. […]
Tony Hoops shares how a video board transformed Bethel College's events, sponsorships and more. […]
Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and almost serve as a surrogate physical presence in the market. […]
While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]
EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category. The OBIE’s are “one of the oldest and most prestigious honors for creative excellence in advertising. […]
OOH Welcomes a New Era in Audience-First Media For years, Out of Home stood separate from almost all other advertising media, in terms of audience targeting capabilities and physical ad space. Until recently, we always saw the likes of TV, radio, and digital advertising that could reach audiences segmented in any manner of ways. […]
Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviors. […]
As experiential marketers, we are used to creating contingency plans for when we need to pivot and change course from our most-desired activation game plan. These days, COVID-19 forces us into the ultimate contingency plan ask: How do we conduct our experiential when people aren’t allowed to attend an event or even interact? […]
