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Get to Know: Gina Palmieri

EMC Outdoor announces and welcomes new hire, Gina Palmieri, to join the agency’s team as Vice President of Out of Home Media Strategy. Palmieri will focus on cultivating strong relationships with clients on the East Coast and surrounding regions. Palmieri joins the agency with 5+ years of experience working in the Out of Home industry out of New Jersey and New York City. […]

emcoutdoor.com
Wed, Aug 3, 2022 at 10:49 AM

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Get to Know: Frederick Strebeck

EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on the East Coast and surrounding regions. […]

emcoutdoor.com
Thu, Jul 14, 2022 at 11:42 AM

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Core Values: Recommitting To Our Guiding Principles

If you go online and Google “core values” you can find loads of articles on why they are essential, how to craft them, how to live them, etc. There will also be countless listicles of companies with great, powerful, impactful, and inspiring examples. Working in marketing, I am somewhat predisposed to be a bit skeptical, a bit jaded, perhaps even, …on occasion, snarky. […]

emcoutdoor.com
Thu, Jun 16, 2022 at 1:45 PM

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How to Plan Your Out-of-Home Campaign Using the Latest Technology and Data (EMC Outdoor)

The Out of Home advertising market continues to evolve. Far more than just buying some billboards, technological advances have made it one of the most complex media types available to brands today. Implement it correctly, and you can effectively reach broad subsections of relevant audiences with significant ROI. […]

emcoutdoor.com
Fri, Jun 10, 2022 at 9:39 AM

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Third-Party Cookie Phaseout Delay from Google Impacts Advertisers

What happens when one of the most significant influencing factors of the digital ad agency decides to change the game? In 2020, Google published a blog post titled, “Building a more private web: A path towards making third party cookies obsolete.” Google made it clear its initial plan was to phase out third-party cookies in two years. […]

emcoutdoor.com
Tue, May 17, 2022 at 3:16 PM

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Price Doesn’t Equal Value: Out-of-Home and the CPM Conundrum (EMC Outdoor)

by Matthew Noll. If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s just not enough information to go on. If I give you twice as much again you may begin to have some ideas. […]

emcoutdoor.com
Mon, May 9, 2022 at 3:14 PM

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How to design ads for out-of-home advertising (EMC Outdoor)

by Jonathan Megahey. Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. […]

emcoutdoor.com
Wed, Apr 20, 2022 at 6:47 PM

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Game-Day Production Steps Up to the Plate in Cincinnati

As Major League Baseball is about to begin for the 2022 season, the Cincinnati Reds are prepared for a new season with their HDR-capable display system from Daktronics. […]

blog.daktronics.com
Thu, Apr 7, 2022 at 9:15 AM

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5 Reasons to Include Out of Home Media in Your Marketing Plans

Building a comprehensive, multi-channel media plan can be a challenge. Finding a mix of channels that build on each other to reach your audience where they spend their time is crucial. In this guide, we’ll examine just how Out of Home media can work together, alongside your other channels, to tell a deeper brand story and effectively get your message across to core audiences. […]

emcoutdoor.com
Tue, Mar 22, 2022 at 11:57 AM

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Women in Marketing: A Roundtable Discussion, Part 2

We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey: Kate, do you want to go right into a big challenge you faced working as a woman in our industry? […]

emcoutdoor.com
Tue, Mar 22, 2022 at 11:10 AM

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Women in Marketing: A Roundtable Discussion

Women in marketing have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in marketing.  They got together for a roundtable discussion, and we wanted to share their thoughts. […]

emcoutdoor.com
Thu, Mar 17, 2022 at 2:20 PM

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Few marketers are aware of these latest capabilities to measure attribution of OOH campaigns (EMC Outdoor)

The benefits of Out of Home attribution are widely misunderstood throughout the marketing community. Marketing is full of perceived truths that, under full scrutiny, don’t hold water. Email isn’t truly dead, not all publicity is good publicity, and no digital media is not inherently more measurable than other channels, like Out of Home. […]

emcoutdoor.com
Mon, Feb 21, 2022 at 10:28 PM

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What is Out of Home Media? (EMC Outdoor)

What is Out of Home media? Even for experienced marketers, can be tempting to dismiss out of home media as “just billboards”. Average ad spends pale compared to digital and television, so it’s no wonder Out of Home is often an afterthought. […]

emcoutdoor.com
Tue, Feb 8, 2022 at 5:13 PM

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Hockey’s All-Star Game Is Ready For The Bright Lights Of Las Vegas at T-Mobile Arena

The NHL All-Star Game is taking place at T-Mobile Arena, a venue featuring Daktronics' LED displays. […]

blog.daktronics.com
Wed, Jan 26, 2022 at 2:49 PM

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Out of Home Media Trends for 2022 from EMC Outdoor CEO Betsy McLarney

As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in a good way. But the turbulence experienced while navigating the now-cliche “new normal” wasn’t all bad. […]

emcoutdoor.com
Wed, Jan 12, 2022 at 4:02 PM

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