As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. To celebrate Women’s History Month, we wanted to take some time to acknowledge the pioneering women who blazed the trail before us and led the way for women in our field. […]
Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It’s about engaging the audience to foster a memorable bond, blending creativity with strategic placement to spark meaningful interactions. […]
EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice President, Client Partnerships. EMC has a long history in conference and association marketing and is the industry leader in developing Out of Home media to drive booth traffic for exhibitors and sponsorship revenue for associations, having worked in the space since 1991. […]
Out of Home for Destination Marketing: The Power of Location to Influence Travelers In the constantly evolving marketing world, the power of Out of Home for destination marketing is undeniable. Out of Home can deliver beautiful, unskippable creative to targeted audiences, supply reach and frequency, and scale easily and efficiently. […]
Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]
by Freddie Strebeck. Using out-of-home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. […]
by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]
As we wind down for the year it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic. […]
At EMC, we have a long history of using Out of Home media to reach healthcare professionals at medical conferences and professional meetings. Out of Home is ideally suited to reaching this audience as they are all gathered in one place at one time. But what about using OOH media to reach patients? […]
Experiential marketing, also known as engagement marketing or event marketing, has become a vital strategy for creating immersive, memorable experiences for your prospective customers. […]
When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three main attitudinal segments within the group, which we categorized as Enthusiastic, Struggling, and Discriminating. […]
Out of home (OOH) media is an innovative and integrated type of location-based messaging. It takes many forms including bulletins, wallscapes, vehicle wraps, posters, point-of-purchase displays, and many more. What is outdoor advertising in the modern world, and how can it benefit your business? […]
The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. […]
For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. […]
As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability while delivering effective messages. Making your campaigns greener doesn’t need to mean making dramatic changes. […]
