Last fall, EMC Outdoor welcomed our esteemed colleague, Rainy McGrew, as the Director of Insights & Development. As an integral component of our agency’s business development and client relationship building, Rainy is a woman who is always on the move, furiously exploring new ideas and clients. […]
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. […]
I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that end, I am going to talk about my background, principles and concepts that have worked for me in my career. […]
There’s a quote from the venerable Chinese philosopher, Confucius, that says, “When I hear, I forget. When I see, I remember. When I do, I understand. […]
The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]
We are certainly living in an interesting time, especially when it comes to connecting people to products on the tradeshow floor. By nature, human beings need to feel part of something bigger, engaged with our surroundings, communities, nature and products. This physical engagement enhanced by technology in the tradeshow environment can have an enormous impact on how attendees experience a brand. […]
Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. […]
“Creativity is intelligence having fun.” – Albert Einstein Can you imagine having a seat at the table with Albert Einstein? Oh, the places that conversation could go. […]
What is advertising if you boil it down to its most core element? Some might say advertising is simply the process of promoting one’s self, an organization, a service or good, or an idea to provoke people to respond. Advertising may result in them taking action, such as buying a hamburger after seeing a Burger King commercial. […]
People go on vacation to experience something different than normal. Be it food, beaches, nightlife, history, or culture, you’re sure to find several or all of these at any chosen destination. So, if people go on vacation to escape everyday life and have these experiences, how does your locale become their chosen destination? […]
As advertisers, we’re often looking for ways to put branding on everything under the sun to reach our target audience. From typical formats, such as billboards and bus wraps, to more obscure formats, like a truck with a custom-fabricated snow mound on top or street teams dressed as reindeer handing out branded candy canes — anything is possible. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
When you think of the purpose of advertising, what first comes to mind? It may be to generate sales, create brand recognition, or introduce a new product. What you may not realize is that advertising can have a stronger and more meaningful purpose. […]
Out of Home advertising is something we encounter on a daily, even hourly basis. According to study by OAAA, 83% of Americans say they see five or more OOH ads every day. Paired with other forms of advertising, OOH can amplify a campaign’s message and reach. […]
A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we might have guessed. […]
