For decades, our team of marketing and media experts have been crafting smart strategies and creative plans for our clients. From helping launch new brands to elevating awareness for legacy companies, we’ve cut our teeth in markets across the country and around the world. […]
Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and services, engage with an audience and industry, and support other objectives. […]
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages. […]
Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. […]
Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]
I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]
Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand experiences with popular consumer technologies. […]
Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]
This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage on the latest trends and insights in social media. […]
Experiential marketing is a strategy that encourages consumers to actively experience a brand. It promotes customer engagement and positive association with a brand or product. As such, more and more brands are integrating some sort of experiential marketing tactics into their overall marketing strategy. […]
Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]
As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. […]
Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier trade shows. […]
In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
To say that streaming video is an important part of our daily lives is, at this point, something of an understatement. According to one recent survey, your average online user watches about 1.5 hours of video content on a typical day. The same survey said that 15% of people actually watched at least three hours, often more. […]
