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Top 5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and services, engage with an audience and industry, and support other objectives. […]

emcoutdoor.com
Thu, Oct 10, 2019 at 3:58 PM

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The Intersection of Art and Advertising

Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages. […]

emcoutdoor.com
Thu, Sep 26, 2019 at 3:27 PM

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Reaching Sports Fans with Experiential Marketing

Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. […]

emcoutdoor.com
Wed, Sep 11, 2019 at 4:36 PM

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Expert Tips for Planning a Branded Event

Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]

emcoutdoor.com
Wed, Sep 4, 2019 at 4:43 PM

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Engaging Technology for Experiential Marketing [Infographic]

Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand experiences with popular consumer technologies. […]

emcoutdoor.com
Tue, Aug 27, 2019 at 1:17 PM

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The Intersection of IRL and URL: Engagement Marketing

This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage on the latest trends and insights in social media. […]

emcoutdoor.com
Tue, Jul 30, 2019 at 8:15 AM

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Experiential Marketing and How Email Enhances It

Experiential marketing is a strategy that encourages consumers to actively experience a brand. It promotes customer engagement and positive association with a brand or product. As such, more and more brands are integrating some sort of experiential marketing tactics into their overall marketing strategy. […]

emcoutdoor.com
Tue, Jul 2, 2019 at 10:45 AM

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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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10 Online Video Trends that Boost Branded Event Visibility

To say that streaming video is an important part of our daily lives is, at this point, something of an understatement. According to one recent survey, your average online user watches about 1.5 hours of video content on a typical day. The same survey said that 15% of people actually watched at least three hours, often more. […]

emcoutdoor.com
Fri, Jun 7, 2019 at 12:27 PM

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10 Ways to Engage with Event Attendees

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]

emcoutdoor.com
Tue, May 21, 2019 at 4:53 PM

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Is Your Brand Ready for Experiential Marketing?

Experience is a word growing in popularity and frequency in today’s marketing landscape. As traditional forms of media decline in reach, such as TV and radio, the rise of social media and new consumer generations has shifted the focus to the origins of marketing: personal, face-to-face interactions. […]

emcoutdoor.com
Tue, Apr 30, 2019 at 1:41 PM

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5 Experiential Marketing Trends in 2019

Over the last couple of years, we’ve started to see an increase in experiential marketing as a part of the marketing mix. What was once considered to be merely a disruptive tactic has grown in popularity. Brands across industries are realizing the value that positive personal touch points with consumers can bring. […]

emcoutdoor.com
Mon, Apr 22, 2019 at 12:43 PM

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How Location-Based Strategies Can Improve Destination Marketing

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]

emcoutdoor.com
Thu, Apr 4, 2019 at 4:47 PM

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Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy

EMC Outdoor has tapped business development specialist and media expert, Christopher Augmon, to join the agency’s team of account executives as the newest VP of OOH Media Strategy. Augmon comes to EMC Outdoor with more than 25 years of experience in marketing, media and promotions in the Chicago market. […]

emcoutdoor.com
Thu, Mar 28, 2019 at 3:05 PM

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A Piece of the Pie: Experiential Marketing at Large Events

Impressions, impressions, impressions. At the end of the day, most companies focus on the number of impressions their advertising campaigns have yielded. With millions of dollars on the line, brands are competing at the highest level for individuals’ attention, hoping to secure their discretionary income. […]

emcoutdoor.com
Wed, Mar 20, 2019 at 1:30 PM

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