Out of home media for virtual businesses is a largely untapped resource for online businesses. In today’s rapidly growing and increasingly mobile digital age, virtual and online-only companies are radically changing how we shop, work, and interact. […]
In today’s fast-paced world, consumers constantly seek unique experiences that offer an escape. For tourists, this desire is amplified as they yearn for memorable moments that go beyond sightseeing and souvenirs. According to a recent Forbes survey, “Americans took an average of 2.1 trips in 2023, with 36% of respondents traveling three or more times for leisure reasons. […]
Experiential marketing in the digital age may seem like a throwback in some ways, but nothing could be further from the truth. Experiential marketing is a perfect partner for digital media and can help drive business growth. At this point, making observations about the speed of technological change in our lives seems redundant. […]
Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It’s about engaging the audience to foster a memorable bond, blending creativity with strategic placement to spark meaningful interactions. […]
At EMC, we have a long history of using Out of Home media to reach healthcare professionals at medical conferences and professional meetings. Out of Home is ideally suited to reaching this audience as they are all gathered in one place at one time. But what about using OOH media to reach patients? […]
Experiential marketing, also known as engagement marketing or event marketing, has become a vital strategy for creating immersive, memorable experiences for your prospective customers. […]
Immersive marketing, another term for experiential marketing, has gained a lot of traction in the last few years as a way to reach audiences and convert customers successfully. By using technologies like virtual reality (VR), augmented reality (AR), and 3D design, this type of marketing aims to create transformative experiences that deeply engage the senses, emotions, and imagination of consumers. […]
Experiential marketing has emerged as a powerful tool for brands to engage and connect with their target audience in meaningful ways. By creating immersive and memorable experiences, experiential marketing leaves a lasting impact on consumers. But what exactly should you expect from your experiential marketing agency? […]
What Is Experiential Marketing? Experiential marketing is exactly what the name implies—it’s about creating an “experience.” Creating a real-world experience that can personally engage an audience, one-to-one, in a unique and memorable way. Experiential marketing is targetable, adaptable, memorable, and personal. It should be part of every marketing strategy. […]
Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]
Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]
Political advertising is in full swing with the 2022 midterm elections upon us and accelerating quickly. A recent analysis found that spending surpasses the last two election cycles, including the last presidential election. In the next few months, before election day, we expect to see more and more political advertising on all media, including out of home channels. […]
by Jonathan Megahey. Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. […]
The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-reaching influences on marketing strategies across industries over the next decade. […]
Building a comprehensive, multi-channel media plan can be a challenge. Finding a mix of channels that build on each other to reach your audience where they spend their time is crucial. In this guide, we’ll examine just how Out of Home media can work together, alongside your other channels, to tell a deeper brand story and effectively get your message across to core audiences. […]
