by Matthew Noll. The Measurement Misconception: Different Medium, Different Metrics. I’m going to say something crazy. […]
by Betsy McLarney. Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its mission. […]
EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels. She brings strong skills across media strategy and planning, campaign management, and team leadership. […]
EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s clients. […]
by Betsy McLarney, CEO, EMC Outdoor. It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. […]
EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career in media began at 92.5 XTU in Philadelphia, where she worked as an Account Executive. […]
Out of home media for virtual businesses is a largely untapped resource for online businesses. In today’s rapidly growing and increasingly mobile digital age, virtual and online-only companies are radically changing how we shop, work, and interact. […]
EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice President, Client Partnerships. EMC has a long history in conference and association marketing and is the industry leader in developing Out of Home media to drive booth traffic for exhibitors and sponsorship revenue for associations, having worked in the space since 1991. […]
by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]
For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. […]
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. […]
EMC Outdoor is thrilled to welcome George Bader as our new Media Coordinator! George comes to us with a background in the Out of Home industry and an adventurous stint as a professional boat captain. We sat down with George to learn more about his journey into the industry, his thoughts on the future of Out of Home advertising, and some fun facts about his life outside of work. […]
NEWTOWN SQUARE, Pa., Jan. 7, 2020 — EMC Outdoor welcomes Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Chicago, Illinois, Falout will focus on cultivating strong relationships with clients in the Midwest and surrounding regions. […]
EMC Outdoor taps media operations and account management expert, Donna Hogg, to join the agency’s team of account executives. Based out of Denver, Colorado, Hogg will focus on developing and nurturing clients in the Midwestern and Western regions. […]
Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]
