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Thursday, February 12, 2015 Thu, Feb 12, 2015

Wednesday, February 11, 2015 Wed, Feb 11, 2015

New Skoda campaign brings augmented reality to Waterloo Station

This week commuters at London's Waterloo Station have the chance to take a seat in their own customised Skoda Fabia and see the results on Motion@Waterloo, the station's giant digital advertising screen.A promotional booth in the station lets users design the car from scratch in a video game-style way, by using an app to select the wheels, interior design and colour scheme to build their own personalised Fabia.The ad uses a green screen and augmented reality technologyCommuters then take a seat in front of a green screen and see their creations come to life - with themselves in the driver's seat - on Europe's largest digital advertising display through an innovative use of augmented reality technology.Commuters have the chance to take a seat in their personalised FabiaRunning until 9pm on Friday 13 February, the concept is a collaborative effort from Skoda, MediaCom, interactive digital agency Enigma and JCDecaux, bringing the 'What Car? […]

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Wed, Feb 11, 2015 at 5:24 AM

Tuesday, February 10, 2015 Tue, Feb 10, 2015

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