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Monday, July 27, 2015 Mon, Jul 27, 2015

2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year

The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, June 2015 and Magna Global, June 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, Jul 27, 2015 at 9:45 AM

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