The idea is as simple as it is effective: audience analytics sensors already built into DooH screens are repurposed for video surveillance at night. ... […]
A new era of mobile advertising is set to unfold in Las Vegas with the arrival of Flo Advertising’s 3D Holographic Experience Truck. Developed ... […]
This is a terrific, super-simple media public service media campaign developed in the UK to steadily reinforce to people in the UK and globally to continue social distancing and stay at home unless they need to get out for essentials like groceries and medicine. The campaign was organized by Fiona FitzGibbon, Founder of UK-based Diversiffi Media. […]
Jeremy Cleek, the founder of LA-based creative shop Studio Kudzu, contacted me last week, offering to help develop creative for coronavirus awareness PSAs. The fool. […]
The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe. Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with network operators in Canada, Mexico, Europe and Asia. […]
Here is a resource of free, screen-ready public service graphics and motion media files that digital signage and DOOH networks of all stripes and models can use to raise awareness of, and reinforce, health safety and prevention measures in the midst of the COVID-19 outbreak. These have been developed by companies to make available to customers, and now, more broadly to anyone who might use them. […]
Alex Camacho from Intuiface kindly passed along links to some free icon packs for creatives who want or have been tasked with developing messaging for digital signage and DOOH screens about coronavirus health safety. Together with kind contributors, Iconfinder is giving away more than 200 free vector icons related to hygiene and awareness about the virus spread. […]
Maybe it is out there and I just can’t find it, but my efforts to find a helpful, product-neutral Public Service Announcement video spot about proper hand-washing, coughing into one’s sleeve, and so on, have proven fruitless. […]
