If you have been involved in the digital signage and digital OOH sector for a while, you have seen the steady evolution of big printed spectacular ads on the sides of buildings to digital versions. We all think of the digital piece being LED, but here’s a case where the the operators instead went with projection. […]
Here is a resource of free, screen-ready public service graphics and motion media files that digital signage and DOOH networks of all stripes and models can use to raise awareness of, and reinforce, health safety and prevention measures in the midst of the COVID-19 outbreak. These have been developed by companies to make available to customers, and now, more broadly to anyone who might use them. […]
Alex Camacho from Intuiface kindly passed along links to some free icon packs for creatives who want or have been tasked with developing messaging for digital signage and DOOH screens about coronavirus health safety. Together with kind contributors, Iconfinder is giving away more than 200 free vector icons related to hygiene and awareness about the virus spread. […]
This is a massive 178 sq. meter ad board at Shanghai Pudong International Airport, installed last year but just being touted now by LED manufacturer AOTO. The board is sold and presumably run by DOOH media giant JCDecaux . […]
Airports are very different places from when I started my working life, and technology has done a lot to not only change travel experiences, but also help monetize what are, often, very busy public places. The Greater Toronto Airports Authority runs that city’s Pearson Airport. It is the busiest airport in Canada, with almost 50 million passengers going through the two terminals last year. […]
Via Politico New York … New York City’s IT and telecoms department is reported to be growing frustrated with the consortium that won a deal to install “smart city” kiosks around the five boroughs, saying the rollout has stalled and the promised ad revenue share hasn’t materialized. […]
Now that the 2020 presidential election season is upon us and accelerating, we expect to see more and more political messaging and advertising leading all the way up to November’s election day. As specialists in out-of-home advertising, we are naturally attuned to campaigns using these tactics to reach constituents as they go about their daily lives. […]
DSE Booth Preview: Broadsign, Booth # 2807 Why do people going to DSE need to put your company on their Must See list of booths? Attendees will be able to demo new products and chat face-to-face with our product experts. It’s also a great way to see what we’ve been up to for the past year and have any questions answered right on the spot! […]
The OOH media company Intersection has announced – guessing it was OK’d to finally announce – that it has the contract to run a digital OOH ad network throughout the impressive, 28-acre mixed use Hudson Yards development on the west side of midtown Manhattan. […]
The NYC-area OOH media firm Pearl Media has expanded its place-based digital footprint to include a big commuter and retail hub in Brooklyn, known as Atlantic Terminal. The Atlantic Terminal Network (ATN) went live earlier this month, with eight 85” LCD displays, four 98” LCD displays and three double-sided 65” LCD kiosk displays. […]
One among many impressions I had walking around ISE a couple of weeks ago was that there were an awful lot of companies all marketing outdoor-rated displays, with me wondering if there was enough potential business out there to support them all. The other impression I had was how similar they all looked – big brushed stainless steel or powder-coated black vertical slabs. […]
The DPAA has announced plans for its 2020 Video Everywhere Summit, with the day-long conference set for Tuesday, October 13th at a new venue, Pier Sixty, which is down in the Chelsea Piers area of Manhattan, overlooking the Hudson. […]
This is a vast direct view LED display in the arrivals area of Kuala Lumpur’s international airport – the big Absen screen replacing 11 old backlights. The screen is 96 meters wide by 4.2 meters high, and was put in by the media company VGI Airports. A bank has already bought out the screen space for the next two years. […]
Las Vegas-based programmatic DOOH startup Adomni has partnered with ride share giant Uber on a new pilot media program that sees some 1,000 digital screens added to the tops of participating drivers’ vehicles in Atlanta, Dallas and Phoenix. Under the new partnership, Adomni will do the ad sales and marketing efforts. […]
DSE Booth Preview: Adomni, Booths 1118, M1 Why do people going to DSE need to put your company on their Must See list of booths? Adomni’s award-winning technology provides an easy to use, self-service online platform for digital screen owners to list their unsold advertising inventory for programmatic purchase and get incremental revenue. […]
