The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. […]
(Paris, June 9th 2020) – Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, is about to release an upgraded version of its Audience Measurement Platform that can count DOOH audiences even though they are wearing a face mask. […]
How will Near Field Communication (NFC) connectivity change digital signage in the next five years? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The Tom Cruise future movie Minority Report displayed quite a bit of future tech. […]
Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. […]
(Paris, June 5th 2020) – Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, has released the second edition of Pulse, its first Global DOOH Indoor Traffic Index, aggregating the real-time audience data of its hundreds of customers and their tens of thousands of screens across the globe. […]
New York, NY – Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. […]
LONDON, June 04, 2020 — Hivestack, a global ad tech enabler of programmatic digital out-of-home (DOOH) advertising has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world. […]
Strangely, whenever I use the term big ass in relation to LED billboards I see all kinds of unrelated search traffic in my Google Analytics. So in the spirit of upping my traffic numbers, this is a big, big ass billboard in LA – 55 feet high and 736 feet wide – wrapping around the top of three sides of an office block near a couple of seriously busy freeways. […]
NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. […]
Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. […]
By Ran Ben Yair, Ubimo. Advertising is always an industry that needs to be able to turn on a dime in response to current events, cultural moods, product breakthroughs, economic shifts, and more. For traditional Out-of-Home (OOH) advertising, which depended on physical billboards and signage, the ability to reassess and make changes on the fly had been a challenge. […]
For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]
There are a lot of special interest member organizations out there, all focused on the things they do as businesses, but also on the trends and market forces that affect them. There is a hell of a lot of crossover when it comes to things like customer experience, but historically, there’s been very little crossover between these special interest organizations. […]
Sixteen:Nine has posted numerous tales of industry people pitching in to the pandemic fight by making protective gear for health care workers and others whose jobs put them at higher risk of infection. But there are other ways to make a difference, and one of them is sweets – as in baked goods. We had a piece up a few days ago about Pearl Media’s creative director making face masks. […]
Here’s another story of an industry person selflessly trying to make a difference in these nutty, scary times. Jose Suriel is the Art Director of the OOH/DOOH media firm Pearl Media, but as a hobby, he sews. “I’ve been sewing for about eight years now. […]
