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16:9: The pandemic has reduced pollution. New global DOOH campaign encourages people to keep it low

The World Out of Home Organization (WOO) has launched a worldwide Digital Out of Home media campaign today – called #OurSecondChance – aimed at reminding people that there are some good things that have come out of this horrible pandemic – like reduced pollution. The campaign was developed for WOO by the  UK creative agency New Commercial Arts, which just spun up in May. […]

sixteen-nine.net
Mon, Jul 27, 2020 at 8:01 AM

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16:9: Westfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions, “For the First Time in DOOH Industry,” It Says

Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look basis – the notion being that brands would pay for verified eyeballs as opposed to gross audiences. […]

sixteen-nine.net
Wed, Jul 22, 2020 at 8:14 PM

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MFour and TPS Engage Announce Partnership to Enhance ROI Tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. […]

digitalsignageconnection.com
Wed, Jul 22, 2020 at 9:27 AM

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PATTISON’s inventory of 1,600 DOOH screens can now be bought programmatically via Hivestack’s SSP (DSConnection)

Largest Canadian Out-of-Home media advertising company partners with global programmatic DOOH platform, offering unprecedented scale to Canadian programmatic buyers. […]

digitalsignageconnection.com
Wed, Jul 15, 2020 at 11:03 AM

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Largest Digital Signage Part Two

Largest Digital Signage Part Two We recently took a look at some of the largest digital signage in the world! With so much to explore, we thought it would be a good idea to take another trip around the world to appreciate some more AV wonders! […]

blog.peerless-av.com
Tue, Jul 14, 2020 at 1:35 PM

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16:9: Istanbul’s Massive New Airport Using Navori CMS To Drive DOOH Display Network

The Swiss CMS software firm Navori has announced a deal that sees its platform being used to run a media company’s digital OOH advertising on 700+ screens in what will be the world’s biggest airport. The new-ish Istanbul Airport in Turkey, which is opening in phases, has Mediaport Marketing screens around the main terminal running Navori’s QL digital signage software. […]

sixteen-nine.net
Wed, Jul 8, 2020 at 8:14 AM

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World Out of Home Organization appoints New Commercial Arts for Biggest Ever Out of Home Global Marketing Campaign

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. […]

digitalsignageconnection.com
Mon, Jul 6, 2020 at 9:57 AM

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Broadsign Selected by Leading Communications and Media Company, Quebecor, to Power its Digital Out-of-Home Division

Partnership enables Quebecor to more effectively service advertisers across the province  MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. […]

digitalsignageconnection.com
Mon, Jul 6, 2020 at 9:54 AM

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Verizon Media Expands DOOH Footprint with Shark Experience presented by Verizon

NEW YORK (July 2, 2020) – Verizon Media has partnered with Shark Experience presented by Verizon and Edison Interactive to expand its digital out-of-home (DOOH) footprint and enable advertisers to reach engaged golfers across the country.  Shark Experience presented by Verizon is a premium media platform delivering connectivity and customizable content to a golfer through a DOOH screen in a golf cart. […]

digitalsignageconnection.com
Mon, Jul 6, 2020 at 9:50 AM

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DSE to Present July 14 Webinar How Buyers Can Make DOOH Campaigns More Effective Post-COVID

Atlanta – Continuing its free 2020 webinar series that covers digital signage during the time of COVID-19, Digital Signage Expo (DSE) has announced the third installment, entitled How Buyers Can Make DOOH Campaigns More Effective Post-COVID. The 30-minute session will be presented Tuesday, July 14 at 2 p.m. ET. […]

digitalsignageconnection.com
Wed, Jul 1, 2020 at 11:47 AM

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The Newborn NXTO is the First “One-Stop Shop Solution Company” for the Digital tTransformation of Out-of-Home (OOH)

The New media company of Voilàp group launches the “pay digital out of home (DOOH) as a service” Italy, 1 July 2020 –  NXTO is a newly established start-up within the Voilàp Group’s Digital Division. […]

digitalsignageconnection.com
Wed, Jul 1, 2020 at 11:16 AM

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Verizon and Cooler Screens Power Next Generation Digital In-Store Media Platform

V […]

digitalsignageconnection.com
Mon, Jun 29, 2020 at 9:48 AM

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ALLVISION Launches Premium Large-Format Digital Out-of-Home (DOOH) Network in Canada (DSConnection)

TORONTO, ON., June, 2020 – ALLVISION launches Canada’s first premium pure-play large format digital out-of-home (DOOH) network on major streets and highways in Canada’s top 3 markets.  Anchored by coverage throughout the GTA on Highways 401, 407, 427, and 403, the network will deliver close to 22,500,000 daily impressions. […]

digitalsignageconnection.com
Thu, Jun 18, 2020 at 11:11 AM

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Creative Conscience Announces its ‘Total Recovered’ Campaign

June 10, 2020 — Unlike much information in the media this is a positive campaign designed to draw attention in a creative way to the amount of people who have totally recovered from Covid-19 – in real time.  Dispelling fear and making a positive difference. […]

digitalsignageconnection.com
Thu, Jun 11, 2020 at 9:56 AM

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Creatives, Technologists Develop Positive Dynamic Campaign About COVID-19 Recovery

A group of creatives, agency people and technologists have developed a different take on public service announcements focused on the COVID-19 pandemic. […]

sixteen-nine.net
Thu, Jun 11, 2020 at 7:39 AM

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