Raw Feed & Search

Bringing Fans and Celebs Closer Through OOH

Raoul Buencuchillo, President of one of the country’s leading Out-of-Home (OOH) firms,HDI Admix, recently spotted some interesting advertising trends for OOH in 2021. He noted that since all the ad clutter is now online, people are attracted to the idea of putting their personal messages on billboards, allowing them to express themselves in a bold and inventive way. […]

movia.media
Tue, Mar 16, 2021 at 2:00 PM

Permalink

16:9: TouchSource Turns Office-Tower Directory Screens Into DOOH Media Network

A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling up the screens as a DOOH media network. Directory screens in office properties are now part of what has been dubbed the TouchSource Directory Media Network. […]

sixteen-nine.net
Mon, Mar 15, 2021 at 1:30 PM

Permalink

Recent OOH-related personnel changes (OOHToday)

Ginger Griffin is starting a new position as Vice President, Regional Sales Director at OUTFRONT Media. Carolina (Lina) Gouveia is starting a new position as National Sales at New Tradition. William Nunez II is starting a new position as Account Executive at OUTFRONT Media. […]

oohtoday.com
Thu, Mar 4, 2021 at 6:44 PM

Permalink

Five stages of post-pandemic customer journey that OOH advertisers should capitalize on (Posterscope)

By Matt Willifer, Chief Strategy Officer, CARAT UK.  It seems a good time to set out the stall for OOH once again. Because whilst the short term has been hard, OOH has undergone an incredible evolution over the past five years. 50% of revenue is now digital; data can be used to target in new ways; and tech has increased the potential for even more creative impact. […]

posterscope.com
Wed, Mar 3, 2021 at 7:31 PM

Permalink

16:9: Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades

Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big footprint places like airports – but it is rare to see a full video tour of a digital upgrade. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 8:20 AM

Permalink

CMO: How JCDecaux is making advertising “dynamic by default”

Chief marketing officer of JCDecaux Essie Wake details latest data-driven creative optimisation and audience management tools. ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. […]

cmo.com.au
Mon, Mar 1, 2021 at 11:44 PM

Permalink

Valentine’s Day: dvLED Installations You’ll Fall in Love With!

Valentine’s Day: dvLED Installations You’ll Fall in Love With! Love is in the air this month, so it’s a perfect time to share some of our favorite dvLED video wall installations. From an experience space to a luxury vehicle showroom, check out our innovative work over the years! […]

blog.peerless-av.com
Sat, Feb 13, 2021 at 4:19 PM

Permalink

16:9: DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M

Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special purpose acquisition company with hopes of generating $600 million for its network buildout. The overall value of the deal is estimated to be $1.4 billion. The deal comes just three weeks since Volta announced a $125M raise. […]

sixteen-nine.net
Mon, Feb 8, 2021 at 9:49 AM

Permalink

Vertical Impression Puts Its Elevator Screens In Roger’s Canadian DOOH Network

The Canadian telecoms and media company Rogers appears to be making a push into digital OOH media sales, with a new deal rolling elevator displays in Canadian cities into its omnichannel ad sales offer. Edmonton-based Vertical Impression, which puts screens in the cabs of elevators in residential and office towers, has signed an exclusive sales agreement with Rogers Sports & Media. […]

sixteen-nine.net
Fri, Jan 29, 2021 at 7:55 AM

Permalink

The future of digital out-of-home advertising in Canada remains uncertain (eMarketer)

by Paul Briggs. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today. […]

emarketer.com
Wed, Jan 27, 2021 at 7:37 PM

Permalink

Link Media Outdoor acquires 368 billboard faces in Kansas to add to its existing 6000 billboards in 12 states (WFMJ)

Link Media Outdoor is a wholly owned subsidiary of Boston Omaha Corporation (NASDAQ: BOMN) – www.bostonomaha.com. Link operates approximately 6,000 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska, Kansas and Nevada. Thomas Outdoor was founded in 1941 and operates 368 billboard faces in Manhattan and central Kansas. […]

wfmj.com
Wed, Jan 27, 2021 at 7:08 PM

Permalink

16:9: Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC

The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the only taxi operator using EVs. […]

sixteen-nine.net
Wed, Jan 27, 2021 at 12:00 PM

Permalink

Ideas to keep OOH part of game day excitement!

Make the most of your Daktronics OOH video display before the big game, and even as it’s happening. […]

blog.daktronics.com
Wed, Jan 27, 2021 at 10:11 AM

Permalink

Sweden-based ZetaDisplay upgrades its digital signage software platform for digital out-of-home use (Globenewswire)

ZetaDisplay AB (Nasdaq Stockholm: ZETA) expands its cloud-based Digital Signage software platform with Digital Out of Home (DOOH) functionality. The launch represents the second step of the Group’s software platform strategy communicated during November last year. […]

globenewswire.com
Fri, Jan 15, 2021 at 12:10 AM

Permalink

How the pandemic has affected Absen’s digital signage business (Installation-International)

By Rob Lane. Working for a Chinese manufacturer during these challenging times was eye-opening for me personally and, despite the difficulties we are all continuing to face, some optimism can be found from seeing the strong desire from our industry to recover through hard work and perseverance. […]

installation-international.com
Wed, Jan 13, 2021 at 12:08 AM

Permalink