The guy who runs the world’s largest advertising company expects the out of home media industry, led by digital OOH, is in for a big recovery in the years ahead. […]
The work of British artist David Hockney is being celebrated this month on digital OOH media displays in the big tourist zones of major global cities. Hockney’s new piece – Remember you cannot look at the sun or death for very long – was created on his iPad while he was stuck like everyone else in quarantine in the past year or so. […]
Office tower media network Captivate, which has screens in elevator cabs and building lobbies in big cities across the U.S. and Canada, is running a nice advertorial promotion this month aimed at helping small businesses. […]
The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation Week. The #LamarLovesTeachers billboard campaign is showing curated images from some 2,500 submissions from people hoping to recognize their favorite teachers, and the efforts they have undertaken in this past year. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT As vaccination rates climb and we can seriously look at getting back to some normals in our daily lives, there’s a lot of discussion happening around what consumers will expect, and accept, in terms of personalized digital marketing. […]
It seems, at least, that more and more general offer digital signage software platforms are adding some advertising capabilities either directly in their code or via partnerships and APIs. Broadsign is the obvious example of a software shop that is mainly focused on digital OOH advertising. […]
The omni-channel approach to advertising has become somewhat of an integral part of any advertiser’s strategy. Consumers like to be stimulated in more ways than one, and in order to engage them to the fullest capacity, a lot of advertisers have been using Digital Out-of-Home (DOOH) advertising to do it. […]
Whether you are researching your digital signage options or have been a long-time owner of a display network, one critical component should be on your radar – the control system. A display is only as smart as they control system behind it – it's important you understand the power that your system provides. […]
There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But they’ve all been on displays that wrap around a 90-degree corner, and they only tend to show the “effect” from a certain, narrow angle. […]
A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some 500 screens in a handful of U.S. cities and a sales deal with another start-up, New York-based Screenverse. Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network. […]
A recent report forecasted the global market for Digital Out of Home (DOOH) to reach $26.9 billion (about $83 per person in the U.S.) by 2025. What is your plan to attract this business? While marketers may recognize DOOH being the fastest growing advertising medium, you can’t rely on them seeking you out. […]
Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to a social media campaign built around the pay it forward concept. […]
The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da Vinci. […]
This is a 107 foot tall, 40 foot wide direct view LED display suspended in the atrium of an upscale urban shopping mall in Guangzhou, China. The 4,328 square foot display featuring the giant, pouty Versace model covers up the elevator tower, and includes wraparound corners. The DV LED cabinets are from Yaham. […]
The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial deal to put screens on panel vans owned by the smart infrastructure firm Siemens. […]
