The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays ... […]
Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA ... […]
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]
The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can ... […]
I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV ... […]
The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention ... […]
Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an ... […]
Absen has partnered with SignNova to expand availability of its LED displays across U.S., focusing on the DOOH and sports markets. The post Absen & SignNova Announce New Distribution Partnership appeared first on Commercial Integrator. […]
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners ... […]
Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when ... […]
The new partnership pairs the BrightSign built-in solution with Praevar key outdoor and semi-outdoor wall and totem displays. The post Praevar & BrightSign Partner On New Digital Signage Solution appeared first on Commercial Integrator. […]
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what ... […]
A Houston company is going at the model of putting revenue-generating digital signage in bars from a different angle – making it part of ... […]
This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street ... […]
Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of ... […]
