A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home ... […]
A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – ... […]
Attention Target shoppers and digital signage enthusiasts: Target is now in Times Square. In early April, the retailer opened its 10th Manhattan location on 42nd Street, between 7th and 8th Avenues and across the street from Madame Tussauds. You can’t miss it. […]
Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community ... […]
Out of home and display industry veteran Alan High periodically sends me an email with his industry impressions, and often his phone camera shots, ... […]
Close-view urban roadside displays bring beauty and effective communication to urban locations. German OOH company Ströer sets the trend and provides inspiration for U.S. digital out of home. […]
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the ... […]
ORLANDO―Infuse Digital and Encore Capital Management have announced a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. […]
Esprit Digital has been making and supporting custom display solutions for 20 years from facilities north of London, but the company recently took the ... […]
Elevator equipment manufacturer Schindler appears to be serious about offering a screen product for elevator cab interiors – with word of a second national ... […]
GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home ... […]
Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), partnered with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. […]
Richard Zecchino has joined Allvision as its new COO/CAO and general counsel. Allvision, Canada’s pure-play digital out-of-home (DOOH) media company, with a collection of premium digital billboards in Canada’s largest markets, has welcomed Richard Zecchino as its new COO/CAO and general counsel. […]
The bright lights of digital billboards have always generated some public opposition, particularly if a big roadside display’s visuals spill at night into the ... […]
The digital OOH media network built around getting people pumping gas to go inside to buy consumer goods in the station’s c-store has expanded ... […]
