Today we unveil an AI innovation that allows businesses of every size to access the brand-building power of outdoor advertising. The proprietary BOB (Billboard Optioning & Booking) system, originally launched in April 2024, now enters its next chapter with BOB 2.0 – the beta version of an AI-powered upgrade that simplifies outdoor advertising like never before. […]
This is a digest summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day ... […]
Perhaps inspired by the massive and stunning LED displays deployed in Singapore’s Changi airport, the baggage claim area at Terminal 3 of Soekarno-Hatta International ... […]
There are now countless LED displays on buildings and even inside shopping malls that are using dual-face 90-degree corner set-ups to do 3D visuals ... […]
Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of ... […]
Well this is interesting … The Taiwan firm Agile Display Solutions has debuted what it calls the world’s first full color 75-inch e-paper display, ... […]
The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company ... […]
We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort ... […]
Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and ... […]
Toronto-based specialty display company Praevar has launched a new high-brightness outdoor LCD display that uses dynamic local dimming backlight technology and software to reduce ... […]
Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads ... […]
The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED ... […]
The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with ... […]
Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as ... […]
