HERE, Bentley Systems and Geopath Team up for Greater ROI on OOH and DOOH Campaigns
C […]
digitalsignageconnection.com
Thu, Jan 9, 2020 at 1:13 PM
Thu, Jan 9, 2020 at 1:13 PM
Raw Feed & Search
Thursday, January 9, 2020 Thu, Jan 9, 2020
Wednesday, December 18, 2019 Wed, Dec 18, 2019
DOOH Campaign Alerts Drivers of Headlight Malfunction (DSConnection)
Driving visibility plummets for a myriad of reasons in the autumn and winter months, and this is certainly true across Europe and in Warsaw, Poland where a new campaign has been implemented to adapt to harsh weather conditions that threaten road safety. […]
digitalsignageconnection.com
Wed, Dec 18, 2019 at 2:15 PM
Wed, Dec 18, 2019 at 2:15 PM
Thursday, December 5, 2019 Thu, Dec 5, 2019
Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys
N […]
digitalsignageconnection.com
Thu, Dec 5, 2019 at 9:03 AM
Thu, Dec 5, 2019 at 9:03 AM
Tuesday, November 19, 2019 Tue, Nov 19, 2019
What kind of digital signage analytics would you want, ideally? (DSConnection)
What update to your signage analytics would excite you? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “In this new age, the way we collect data is constantly evolving. […]
digitalsignageconnection.com
Tue, Nov 19, 2019 at 9:03 AM
Tue, Nov 19, 2019 at 9:03 AM
Friday, November 1, 2019 Fri, Nov 1, 2019
ASK THE BOARD: Programmatic Digital Out-of-Home
What else is needed for programmatic to be a consistent part of your DOOH sell/buy? […]
digitalsignageconnection.com
Fri, Nov 1, 2019 at 2:08 PM
Fri, Nov 1, 2019 at 2:08 PM
Wednesday, October 23, 2019 Wed, Oct 23, 2019
DOOH Advertising: Why Every Brand Should be Taking it Seriously (DSConnection)
By Ran Ben Yair, Co-Founder and CEO of Ubimo. Many brands have started taking advantage of the benefits offered by the Out-of-Home (OOH) advertising sector. […]
digitalsignageconnection.com
Wed, Oct 23, 2019 at 11:14 PM
Wed, Oct 23, 2019 at 11:14 PM
Wednesday, October 9, 2019 Wed, Oct 9, 2019
Emergency-Themed TV Ad on DOOH Screen Triggered by Nearby Sirens (DSConnection)
Screen Network, the largest digital out-of-home (DOOH) company in Poland with 20,000 screens in more than 1,000 locations, is now also the owner of the most technologically advanced LED curtain in the country. […]
digitalsignageconnection.com
Wed, Oct 9, 2019 at 11:07 AM
Wed, Oct 9, 2019 at 11:07 AM
Tuesday, September 17, 2019 Tue, Sep 17, 2019
Maximizing Revenue and Offsetting OPEX with the AdLogic Platform
Reaching customers with a message or call to action has always been difficult enough, but in recent years, this challenge has grown and mutated due to the sheer amount of screens out there competing for attention. […]
digitalsignageconnection.com
Tue, Sep 17, 2019 at 10:02 AM
Tue, Sep 17, 2019 at 10:02 AM
Monday, September 9, 2019 Mon, Sep 9, 2019
How DOOH networks should comply with GDPR/CCPA (DSConnection)
How is your network planning to address GDPR/CCPA? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The OOH industry as a whole has done a great job to make sure we are GDPR/CCPA compliant by sticking to our base measurement data company, GeoPath. […]
digitalsignageconnection.com
Mon, Sep 9, 2019 at 6:22 PM
Mon, Sep 9, 2019 at 6:22 PM
Wednesday, August 28, 2019 Wed, Aug 28, 2019
Largest Digital Billboard in Southern Hemisphere Comes From Down Under
Brisbane Airport, voted best in Australia by SkyTrax, recently completed a $26.9 million renovation to help accommodate the 24 million passengers that pass through its terminals each year. A key part of that redevelopment is the 400-square-meter digital billboard that now welcomes travelers with an expanded scope and mix of content. […]
digitalsignageconnection.com
Wed, Aug 28, 2019 at 11:23 AM
Wed, Aug 28, 2019 at 11:23 AM
Sunday, June 30, 2019 Sun, Jun 30, 2019
DOOH in a 5G World (DSConnection)
5G is a term being bandied around a lot in media circles right now. The first wave of fifth generation wireless networks have been deployed, and consumers and businesses alike are getting excited by the promise of superior high-speed connectivity. But what exactly does 5G mean for the digital out-of-home (DOOH) landscape? […]
digitalsignageconnection.com
Sun, Jun 30, 2019 at 7:38 PM
Sun, Jun 30, 2019 at 7:38 PM
Monday, June 3, 2019 Mon, Jun 3, 2019
What can DOOH networks do to avoid losing ad revenue to online advertising? (DSConnection)
“Presently, we find the key to competing with digital is data and transparency. […]
digitalsignageconnection.com
Mon, Jun 3, 2019 at 8:48 AM
Mon, Jun 3, 2019 at 8:48 AM
Tuesday, May 21, 2019 Tue, May 21, 2019
Advertisers want DOOH screens. Is it possible to make consumers want them too? (DSConnection)
The exponential growth of Digital Out of Home (DOOH) advertising over the last few years has not been without controversy. […]
digitalsignageconnection.com
Tue, May 21, 2019 at 9:19 AM
Tue, May 21, 2019 at 9:19 AM
Thursday, May 16, 2019 Thu, May 16, 2019
PODCAST: Digital Signage Stories – DOOH at its Finest (DSConnection)
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
digitalsignageconnection.com
Thu, May 16, 2019 at 8:24 AM
Thu, May 16, 2019 at 8:24 AM
Wednesday, April 24, 2019 Wed, Apr 24, 2019
Digital Signage Case Study: Endless Aisle Solutions Enhance Experience at Retail Concept Store (DSConnection)
An integrated digital merchandising network was launched in the Langley Toys R Us (TRU) concept store, including self-serve kiosks, a large feature wall and digital end-cap displays for shoppers and store associates to utilize, making it easier to locate, research and purchase products. […]
digitalsignageconnection.com
Wed, Apr 24, 2019 at 11:55 AM
Wed, Apr 24, 2019 at 11:55 AM