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DOOH Campaign Pushes Samsung Galaxy S9 to Customers in the Market for an Upgrade

Vistar worked with Starcom to produce Samsung’s campaign for the launch of the Samsung Galaxy S9 mobile phone. Vistar’s programmatic platform and location-based approach to audiences enabled Samsung and Starcom to reach their unique set of in-market consumers, based on their own data, with impactful digital out-of-home media. […]

digitalsignageconnection.com
Fri, Apr 5, 2019 at 9:30 AM

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Bridge Down: A Pivot Point for Digital Billboards

The office was closed.  But from home, after regular business hours, a billboard employee with a laptop could override the copy on local digital billboards after Interstate-35W Bridge collapsed. This was more than a decade ago. Within minutes, digital billboards communicated this stark message: BREAKING NEWS. […]

digitalsignageconnection.com
Tue, Feb 19, 2019 at 12:13 PM

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Top 4 Tips for Creating OOH Augmented Reality Experiences

OOH Augmented Reality (AR): In the Beginning Augmented Reality (AR) has leapt off the pages of sci-fi novels, on to our hand-held devices and virtually onto the streets we walk along. In just over a decade, the use of AR has blossomed across a broad range of business disciplines and markets. […]

digitalsignageconnection.com
Tue, Feb 12, 2019 at 12:44 PM

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Digital Display Content on the Ski Lift

This new digital content display system and our Installation of the Week comes just in time for you and your family to take that winter ski resort vacation. The Alterra Mountain Company, a virtual empire of year-round mountain destinations, recently collaborated with Alpine Media Technology to pioneer a multi-device communication platform for resort guests. […]

digitalsignageconnection.com
Wed, Jan 9, 2019 at 1:29 PM

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DOOH Campaign Interacts with Passersby Based on Facial Hair

The first Digital-Out-of-Home (DOOH) campaign that reacts and interacts with people based on their facial hair is now officially a thing thanks to the Movember Foundation and Quividi, the company specializing in audience and content analytics for DOOH. Running in the U.K. […]

digitalsignageconnection.com
Wed, Nov 28, 2018 at 3:17 PM

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Pepsi Goes Programmatic

As buyers look to find more innovative ways of telling their brand stories, data-driven programmatic campaigns are becoming more and more relevant, often as supplements to the now traditional shotgun blasts of mass awareness DOOH. […]

digitalsignageconnection.com
Wed, Nov 14, 2018 at 10:54 AM

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From DOH! to OOH: How to Build a Successful Digital Out-of-Home Network

It’s no secret that technology has come a long way and made life easier for many media owners, but there is still no silver bullet solution for building a successful digital out-of-home (DOOH) network. […]

digitalsignageconnection.com
Tue, Oct 23, 2018 at 9:31 AM

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JCDecaux Launches VIOOH, a Global Independent Automated Planning and Trading Platform

Paris, June 12th, 2018 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of VIOOH – a global independent automated planning and trading platform designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem. […]

digitalsignageconnection.com
Wed, Jun 13, 2018 at 8:38 AM

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Daktronics Attending FEPE International Congress 2018

BROOKINGS, S.D. – June 6, 2018 – As platinum sponsors of the organization, Daktronics will be attending the Federation European Publicite Exterieur (FEPE) International Congress 2018 in Sorrento, Italy, from June 6-8. […]

digitalsignageconnection.com
Thu, Jun 7, 2018 at 9:07 AM

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Cinemagraphs and Digital Signage are a Natural Fit

Cinemagraph pioneer and popstream Founder Stephen Knifton caught up with Digital Signage Connection to explain why Cinemagraphs are perfect for Digital Out-of-Home (DOOH) and other digital-signage-centric spaces. Cinemagraphs, whether you’ve heard about them by name or not, are fairly self-explanatory. […]

digitalsignageconnection.com
Wed, Jun 6, 2018 at 8:26 AM

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Analysis Reveals Buyers and Sellers Should Revise Their Assumptions Around the Value of OOH Sites for Vertical Markets

Research unveiled today has shown that the most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations. Media owners are undervaluing their inventory when it’s mapped against particular verticals. […]

digitalsignageconnection.com
Wed, May 30, 2018 at 8:57 AM

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LEGO Star Wars Uses the Force in Hi-Tech Gesture Based DOOH Mall Campaign

London, UK (28 May 2018) Today, LEGO launches a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on the 25th May and promotes the latest characters and brick sets tied to the Star Wars anthology. […]

digitalsignageconnection.com
Tue, May 29, 2018 at 8:53 AM

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Captivate and Dstillery Partnership Brings Data-Driven Targeting to Digital-Out-of-Home

NEW YORK, May 15, 2018 — Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with Dstillery, an industry-leader in predictive marketing intelligence, to deepen Captivate’s audience targeting and measurement capabilities. […]

digitalsignageconnection.com
Tue, May 15, 2018 at 9:23 AM

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Adam Green Joins Broadsign as SVP and GM, Broadsign Reach

MONTREAL May 14, 2018 – Broadsign, developer of the leading digital out-of-home (DOOH) marketing platform, has hired Adam Green to oversee the growth of its global programmatic DOOH platform as SVP and General Manager of Broadsign Reach. In his new role, Green will manage sales efforts with publishers; partnerships with DSPs, exchanges and advertisers; marketing; product development and more. […]

digitalsignageconnection.com
Mon, May 14, 2018 at 12:14 PM

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FrontRunner Joins DPAA: Canadian Company’s WindowFront Matrix Turns Storefront Windows into Immersive Digital Experiences for Consumers

NEW YORK, May 7, 2018 — DPAA, the leading global organization for everything digital out-of-home, announced today that FrontRunner Technologies has joined the organization. […]

digitalsignageconnection.com
Mon, May 7, 2018 at 9:29 AM

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