We recently caught up with Chief Revenue Officer of UniLED Arran Javed. How long has UniLED been around and what do you do? We originally started in 2010 as a consultancy service, advising clients on digital signage technology. […]
The COVID-19 pandemic has accelerated the speed at which the advertising industry implements digital transformation projects. One powerful example for this. is Digital Out of Home. […]
LONDON, July 31, 2020 — Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), today announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. […]
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. […]
What are the top two things that concern you the most about your digital signage network and why? […]
NEW YORK—Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, has integrated its ad inventory with Vistar Media, a global provider of software for digital out-of-home (DOOH). […]
TORONTO, ON., June, 2020 – ALLVISION launches Canada’s first premium pure-play large format digital out-of-home (DOOH) network on major streets and highways in Canada’s top 3 markets. Anchored by coverage throughout the GTA on Highways 401, 407, 427, and 403, the network will deliver close to 22,500,000 daily impressions. […]
2020 has already thrown a lot at the global community, and every neighborhood in every city, big or small, has felt those impacts in their own unique way. […]
How will Near Field Communication (NFC) connectivity change digital signage in the next five years? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The Tom Cruise future movie Minority Report displayed quite a bit of future tech. […]
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America is a big, diverse country in a globalized world, and while we’re all going through this unprecedented pandemic together, it’s safe to say there are a myriad of very different opinions and reactions about the whole COVID-19 situation’s effect on the public health and economic health alike. […]
By Ran Ben Yair, Ubimo. Advertising is always an industry that needs to be able to turn on a dime in response to current events, cultural moods, product breakthroughs, economic shifts, and more. For traditional Out-of-Home (OOH) advertising, which depended on physical billboards and signage, the ability to reassess and make changes on the fly had been a challenge. […]
Are there or should there be different creative approaches for different age groups when creating messaging for DOOH? […]
For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]
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