The importance of content within your digital marketing strategy cannot be underestimated. Your content, including copy, images, videos and any other element of your website, is the key to your online success. The content you provide gives visitors a reason to visit your website and provides them with valuable information. […]
In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives consumer connections and engaging personal experiences. […]
Connected television has quickly emerged as an essential part of the consumer environment. The term “Connected TV” simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. […]
As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing. In the past, all you needed to do to grab a customer’s attention was place the right advertisement in a newspaper or throw a banner onto a website page. […]
Whether you are a big brand looking to expand into new regions or a small startup with a clever marketing concept, localized digital marketing content can indeed make a difference. People like to see memorable advertisement messages during their daily commute or a relaxing walk to their local supermarket. […]
In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]
Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. […]
The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]
The extension of our award-winning Two Towers® roadside proposition to Yorkshire seals Ocean’s position as an at scale provider of premium and unique digital out-of- home spaces in the key UK cities. Impacts wise, we are now the second biggest provider of large format digital OOH that measures bigger than a classic 48 sheet. […]
Ocean is rolling out its award-winning Two Towers® digital out-of-home concept to Leeds, the UK’s fourth biggest city by population. Two Towers® Leeds will dominate the A61 approach to Leeds, targeting motorists travelling in both directions along the inner city route which connects Leeds Bradford airport with Yorkshire. […]
The Walking Working Surface Regulation (WWSR) has various implications regarding the use of fall protection. The billboard industry is most impacted by the need for a fall protection system on fixed ladders as the “qualified climber” exception is phased out by the new standard. By January 19 all fixed ladders will be required to have protection. […]
This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]
When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of the Universe, he faced wide-spread ridicule and skepticism. Up until Copernicus, everyone thought that the universe revolved around the Earth. The scientific community was up in arms by the very notion that we weren’t the cog. […]
What are the most important factors an OOH media company should consider when choosing a sign supplier? What are some of the obstacles a builder could encounter when working on a project? What should an OOH media company expect from a structure supplier? […]
The OOH industry has the opportunity to stand apart from other mediums with the use of data to trigger relevant creatives in real time. This is the data we should focus on as it has an exceptional impact on the data used to select specific inventory and reach target audiences. This is the creative that goes on the streets. […]
