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Lights… Action! Billboards Showcase Environmental Progress

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights.  Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. […]

specialreports.oaaa.org
Mon, Mar 20, 2017 at 11:49 AM

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OAAA: OOH advertising: the Sleeping Giant is on the Move

While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]

thoughtleadership.oaaa.org
Wed, Feb 15, 2017 at 6:52 PM

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Case Study: Reckitt Benckiser – K-Y Duration Spray Real-Time Digital OOH (Pioneering OOH)

  Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]

usa.pioneeringooh.com
Tue, Feb 7, 2017 at 7:16 AM

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Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media landscape continues apace and provides an important entry point for reaching hyper-connected urban audiences with real-time news and information, alongside smart, contextual, data-driven advertising. […]

thoughtleadership.oaaa.org
Fri, Jan 6, 2017 at 3:37 PM

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Don’t Blame the Past: A Case for Passion Forward

In 897 AD, the cold corpse of Pope Formosus was put on trial for “transgressions” made during his life. The cadaver was convicted, de-cloaked, and thrown into the Tiber River. […]

thoughtleadership.oaaa.org
Thu, Jan 5, 2017 at 9:00 AM

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Protected: In 2017, I Expect Our Industry to Do Well, and Do Good

There is no excerpt because this is a protected post. […]

Wed, Dec 7, 2016 at 3:05 PM

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Unlocking the Untapped Potential of OOH

Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands for growth, connecting consumers with the right content in the correct context. […]

thoughtleadership.oaaa.org
Mon, Dec 5, 2016 at 12:20 PM

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OOH is a Core Media Buy in the Digital Age

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to advertisers. […]

thoughtleadership.oaaa.org
Fri, Dec 2, 2016 at 9:31 AM

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Political Advertising: A Big OOH Opportunity

In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]

specialreports.oaaa.org
Wed, Sep 21, 2016 at 4:19 PM

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When in Doubt, Follow the Yellow Brick Road

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every turn. But the new characters in the OOH narrative turn out to be good. […]

thoughtleadership.oaaa.org
Tue, Sep 20, 2016 at 1:21 PM

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A Global Outlook – Inspiring OOH

In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. […]

thoughtleadership.oaaa.org
Mon, Aug 15, 2016 at 9:17 AM

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Five Tips to Make Your DOOH Campaign Awesome

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. […]

thoughtleadership.oaaa.org
Tue, Jul 26, 2016 at 4:17 PM

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The Dynamic Difference – Using Real-Time Creative to Stand Out from the Crowd

This is a four part series exploring the blurred lines between digital and OOH. […]

thoughtleadership.oaaa.org
Wed, Jul 13, 2016 at 4:12 PM

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How OOH Can Win the Digital Game

At the 57th annual FEPE Congress in Barcelona last week, I joined OOH advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. […]

thoughtleadership.oaaa.org
Thu, Jun 9, 2016 at 4:13 PM

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Best Creative Campaigns in March: Scented Bus Shelters, Augmented Reality Superheroes and Giant Special Builds

Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters to superhero costumes, have a look below at the top three Creative Solutions campaigns as voted by the JCDecaux teams around the world. […]

jcdecaux-oneworld.com
Thu, May 12, 2016 at 2:00 AM

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