Digital out-of-home is set to be the world’s fastest growing media channel with great things predicted for the sector in 2017. As technology becomes more affordable and the price of hiring a digital billboard becomes more cost-effective, businesses now have unprecedented access to the benefits of DOOH. […]
January 30, 2017 Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website). Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. […]
Small Business Websites in Irvington, NY Why It’s Important for Local Businesses to Have a Web site. It’s no secret that most people today use the internet to gather information for everything from buying baby clothes, to finding the doctor to deliver the baby who’ll wear those clothes. […]
We’ve come a long way from the days when it was nice to see or hear about companies in other fields using a screen or two in their trade show booths to help tell the brand and product story. Here we have a major pharma making digital the centerpiece of its presence at a show, with 13 different large scale LED elements. […]
Small Business Websites in Irvington, NY Why It’s Important for Local Businesses to Have a Web site. It’s no secret that most people today use the internet to gather information for everything from buying baby clothes, to finding the doctor to deliver the baby who’ll wear those clothes. […]
Paris, 30 January 2017 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Vodacom, part of Vodafone Group and a leading African mobile communication company providing a wide range of communication services, announced today that they have joined forces in rebranding the iconic Soweto Towers, in South Africa, following the Vodacom Soweto Towers Competition launched in March 2016 to give a new look to the towers.Built in 1951 to supplement the power plant’s cooling system, the 100-metre tall two cooling towers have become a prominent landmark for Soweto and are inextricably linked to the industrialisation and expansion of Johannesburg. […]
Integrated Systems Europe starts next week in Amsterdam, with the trades show hall letting in the crowds starting Tuesday. It’s the biggest pro AV show in the world, and digital signage is just one component. But a big one. […]
Via Wired Technology that would block the light emitted by LCD screens and LED displays would seem about the last thing a digital signage deployment might want, but a new privacy film developed by the office furniture firm Steelcase might actually have some interesting use cases in this sector. […]
Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. […]
How does a layperson know if digital signage can work in their environment? […]
Last year over 110 million people watched the Super Bowl and the number is expected to climb even higher for this year’s big event. We have shared some ideas with you on how to leverage your digital signage to build excitement and engage your audience to maximize your exposure. […]
Last year over 110 million people watched the Super Bowl and the number is expected to climb even higher for this year’s big event. We have shared some ideas with you on how to leverage your digital signage to build excitement and engage your audience to maximize your exposure. […]
TORONTO –January, 2017 – GoodLife Fitness and ZOOM Media today announced a renewal to their strategic partnership, strengthening the relationship between Canada’s iconic fitness brand and the leading active lifestyle marketer. Since the inception of the partnership with GoodLife Fitness in 2001, ZOOM’s offerings have evolved from static to digital. […]
Through the installation of more than 40 synchronized screens including LCD, LED and multi-touch displays that integrate with a branded mobile travel app, Billy Bishop Toronto City Airport created a placed-based advertising system that allows advertisers to connect with the airport’s business and frequent travelers in the context of their trip. […]
An online car-buying service has struck a leasing deal with Walmart to start putting interactive kiosks in 25 U.S. stores this spring. […]
