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How to Sell Digital Signage Systems as a Value Proposition

Perhaps the biggest misconception surrounding the use of digital signage systems is that it has been simplified as a solution that can be purchased, installed, and utilized out-of-the-box. Businesses read about the benefits of implementing digital signage and believe that all it takes is a simple transaction—the purchase of hardware—to bring digital strategies to life. […]

mvixdigitalsignage.com
Fri, Jul 21, 2017 at 2:42 PM

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How Out of Home Advertising is Using Data (OAAA)

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while providing privacy protections in concert. Heard at DAA Summit 2017… Digital advertising never stops innovating — take, for example, the out of home ad market. […]

thoughtleadership.oaaa.org
Fri, Jul 21, 2017 at 8:51 AM

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How To Use Meeting Room Analytics For The Future Of Your Business

Guest Post: Neil Rieger, Signet Your workforce’s meetings are at the heart of your organization. They are where employees get together to collaborate and ultimately drive your company forward, possibly making them one of the most important aspects of your office environment. […]

sixteen-nine.net
Fri, Jul 21, 2017 at 7:53 AM

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Projects: 3-Storey Floating LED Wall Greets USC J-School Students

This is the student atrium in the newly-built Annenberg Hall at the University of Southern California in LA, which has a showpiece 3-storey-tall display intended to draw the attention of students, possibly even getting them to look up from their smartphones. The hall is part of the ?Annenberg School for Communication and Journalism. […]

sixteen-nine.net
Thu, Jul 20, 2017 at 11:28 AM

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Projects: Selfridge’s Takes Its Staff Communications Digital

This is a look inside how digital signage is being used for internal communications by iconic UK retailer Selfridges. AV integrator AVMI has put a high-impact LED wall at the London offices’ “Team Tunnel” and a network of over 30 Samsung Smart Signage screens at Selfridges office and retail locations in Manchester, Birmingham, Leicester and London. […]

sixteen-nine.net
Thu, Jul 20, 2017 at 9:21 AM

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Aug. 8th Webinar Looks At Protecting Digital Signage Against Hackers

An awful lot of the webinars that get organized by vendors or trade associations tend to re-visit familiar territory, but a session coming up in early August is, I think, the first to get into the touchy subject of preventing digital signage displays from being hacked. […]

sixteen-nine.net
Thu, Jul 20, 2017 at 8:59 AM

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2017 Key Internet Trends and How OOH Amplifies its Impact

Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year. […]

specialreports.oaaa.org
Thu, Jul 20, 2017 at 8:50 AM

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Digital Signage: an Invaluable Safety & Security Resource

Try to answer this question: when was the last time you reviewed your building’s fire plan or a map of its emergency exits? Do you know where this information is posted? Businesses and organizations that take advantage of digital signage for security capabilities drastically increase the likelihood that messaging will reach the target audience. […]

mvixdigitalsignage.com
Wed, Jul 19, 2017 at 7:17 PM

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16:9: STRATACACHE Launches Turnkey Service Available To Clients Not On Its Digital Signage Platforms

STRATACACHE has launched a turnkey field support service that, intriguingly, will work on jobs regardless of whether the network is running on a STRATACACHE product. The Smart Service Team, says a press release, is multi-functional. […]

sixteen-nine.net
Wed, Jul 19, 2017 at 5:11 PM

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Gable Hires Michael Shulman as Senior Vice President

Baltimore, MD – Gable, a designer, integrator, fabricator and provider of award-winning design, architectural elements and signs, digital displays and lighting solutions, has named Michael Shulman as Senior Vice President. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 4:19 PM

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DOOH Screens Transform for World Orca Day

Everybody and everything seems to be getting its own day on the calendar, and some matter more than others. Case in point: July 14, 2017 was the inaugural World Orca Day, and to help commemorate it, the international wildlife charity known as the Born Free Foundation borrowed the large-format full motion out-of-home (OOH) screens at various locations around the United Kingdom. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 3:35 PM

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Selfridges Realize Significant Benefits after Deploying Digital Signage

Global AV integrator, AVMI provides Selfridges a way to share digital content with its team members efficiently and effectively across multiple offices. AVMI deployed a high-impact LED wall at the London Team Tunnel and a network of over 30 Samsung Smart Signage Platform displays at Selfridges office and retail locations in Manchester, Birmingham, Leicester and London. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 11:18 AM

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HG Data Launches Digital Display Audience Segments to Enable B2B Advertisers to Target with Precision

Santa Barbara, Calif. (PRWEB) July 19, 2017—HG Data, the global leader in company intelligence for B2B technology marketers, today announced the launch of its custom HG Audience data sets designed for digital advertising offerings for B2B marketing campaigns. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 9:38 AM

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SAMSUNG and HARMAN Jointly Present Their Audio and Visual Solutions at InfoComm 2017

Orlando, FL (PRWEB) July 19, 2017—This past June, Samsung and Harman joined forces to illustrate how their fully integrated audio and visual solutions are helping commercial players get the most out of their digital projects today. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 8:55 AM

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Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign

This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. […]

sixteen-nine.net
Wed, Jul 19, 2017 at 7:37 AM

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