A Lookback at 2023 OOH Growth Published: December 8, 2023 The Harris Poll and OAAA released an in-depth overview of the key trends & consumer insights for 2023. Let’s delve into the report to explore the expansion of the out-of-home (OOH) industry and the latest discoveries for the year. […]
There are some good examples of real-world installations of those madly-spinning LED light wand thingies, and when I come across them, I write about ... […]
When cannabis started being legalized in US states like Colorado, and more recently across Canada, it struck me that it was a very interesting ... […]
Back at World HQ after flying home from DSE, and once again finding myself frantically running through Montreal’s airport to make a tight connection ... […]
In the bustling urban landscapes of modern cities, one cannot help but notice the towering billboards that punctuate the skyline. These aren’t just platforms for advertising; they play a pivotal role in shaping the very identity of the city they inhabit. As we traverse city streets, these billboards tell us stories, sell us dreams, and in many ways, reflect the ethos of the city itself. […]
The second and final day of the 2023 exhibit hall at Digital Signage Experience was very, very slow, but the folks standing around shooting the breeze at their stands were surprisingly happy – because Day 1 seems to have had enough volume and opportunity to make the investment and effort worthwhile. […]
Nanolumens, creators of True Curve LED displays, awarded its 8th annual Crystal Nixel Award to McCann Systems and Gensler for their DraftKings Sportsbook installation at Wrigley Field. Per a statement, the colossally curved DVLED display features an expansive 2,000-square-foot curved videowall with a bottom ticker that scrolls through scores, headlines, betting odds and other stats. […]
Adomni, TikTok, and Screen Power Published: December 6, 2023 Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world. Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]
Building out first-rate control room environments involves careful consideration at every stage — from initial design to ongoing service. […]
Sharp Business Systems (SBS), the direct business-to-business sales division of Sharp Electronics Corporation, has showrooms across the U.S. designed to show current and potential customers how to elevate the work experience and build smart offices that address the needs of the modern hybrid workforce. […]
PPDS, exclusive global provider of Philips digital signage and other solutions, has confirmed its participation at ISE 2024 by announcing an array of new products and an official entry into a multi-billion-euro market. The company has labelled its participation as the ‘most disruptive’ and biggest ISE launch show to date. […]
Humly, the Stockholm, Sweden-based hardware solutions provider for the modern workplace are now prominently visible throughout all five floors of The Engine, a Boston-based enterprise that provides a professional business environment for technology innovators throughout the region. […]
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C There is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our lives both personal and professional. Reading what you will, it seems that AI is either the greatest boon to mankind since the invention of the wheel or the death knell of humankind as we know it. […]
Company signs supply partners, including Clear Channel Sweden to deliver scale and precision for marketers in Sweden and globally STOCKHOLM, SWEDEN, MONTREAL, CANADA (December 4, 2023) – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of its operations in Sweden. […]
At EMC, we have a long history of using Out of Home media to reach healthcare professionals at medical conferences and professional meetings. Out of Home is ideally suited to reaching this audience as they are all gathered in one place at one time. But what about using OOH media to reach patients? […]
