Diageo, the world’s largest producer of spirits, teamed up with JCDecaux Colombia to promote their “Enjoy with excesses” campaign in a hip & trendy area in Bogota. For eight hours, Diageo wanted to target night hawks preparing for their evening rendezvous by encouraging pedestrians to pass a series of tests to prove that they drink responsibly. […]
The online shopping app, Mogu Street, created a 300 sq. foot showroom, fully equipped with product and a fitting room, in the transfer tunnel at Xujiahui Station in Shanghai. The showroom’s front door was shaped as an iPhone to not only lure female consumers and pique the interests of all commuters but to signify the brand’s online presence. […]
Do trends like 3D, VR and AR offer content producers more or less flexibility for expressing their message? Why or why not? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “Additional platforms provide new canvases for content, and an ability to push boundaries beyond 2D. […]
Diageo, the world’s largest producer of spirits, teamed up with JCDecaux Colombia to promote their “Enjoy with excesses” campaign in a hip & trendy area in Bogota. For eight hours, Diageo wanted to target night hawks preparing for their evening rendezvous by encouraging pedestrians to pass a series of tests to prove that they drink responsibly. […]
The online shopping app, Mogu Street, created a 300 sq. foot showroom, fully equipped with product and a fitting room, in the transfer tunnel at Xujiahui Station in Shanghai. The showroom’s front door was shaped as an iPhone to not only lure female consumers and pique the interests of all commuters but to signify the brand’s online presence. […]
In my living memory, there were a couple of decades (namely the 1960s and ‘70s) where bank robbers were a dime a dozen. It seemed that armed robbers were on the TV news and front pages of Newspapers just about every day. […]
We know that people are increasingly cynical about the role advertising plays in our society. However, what can be overlooked by the cynics is the power advertising has to do good. It informs, it educates, and it gives a voice to those who don’t always get heard. […]
DUBLIN, July 28, 2017 /PRNewswire/ –-The “Global Thin Display Technology Market Insights, Opportunity, Analysis, Market Shares And Forecast 2017 – 2023” report has been added to Research and Markets’ offering. The global paper-thin display technology market is anticipated to rise with a CAGR of about 43.5% during the forecast years 2016-2023. […]
Social media and digital signage are more alike than they might seem: both are designed to engage with customers, both offer channels for personalized communication and both can be integrated with each other to improve the experience of customers in your business. Why Bother with Social Media? If you have to ask, you’re way behind. […]
Adtower Digital Media has teamed up with Canadian company BroadSign in a deal which will allow it enhance its digital out of home platform with the introduction of automated digital signage content management system. Headquartered in Montreal, BroadSign provides a secure, cloud-based platform designed to automate the digital signage content management workflow. […]
In today’s digital world, people are moving so quickly that symbols, short video clips and catchy acronyms have become a primary form of communication and emotional expression. […]
LOUISVILLE, KY (PRWEB) July 28, 2017—David Kepron, Vice President of Global Design Strategies for Marriott International, will share his insights on the pervasiveness of digital media and how its integration to consumers’ lives is influencing the structure of their brains as well as the physical environment. […]
On July 10th, the Bronx Tale brought Broadway to a whole new level with Port Authority Bus Terminal domination! […]
CV Media & Design’s Dynamic Parking Kiosks were developed for Brisbane Airport Corporation’s (BAC) parking facilities. The innovative design integrates a non-polarizing, 46-inch LCD screen within a weather-proof enclosure, customized to realize BAC’s vision of digitally communicating parking rates, informative video and tailored marketing messages. […]
What better way to start off the summer season than with tickets to a Broadway Show and an ice cream in hand? Haagen-Dazs and Broadway’s The Bronx Tale created a full PABT station domination by canvasing an array of media formats at this commuter hub, reminding passersby of all that NYC has to offer! […]
