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How to use out-of-home advertising for political campaigns (EMCOutdoor)

Political advertising is in full swing with the 2022 midterm elections upon us and accelerating quickly. A recent analysis found that spending surpasses the last two election cycles, including the last presidential election. In the next few months, before election day, we expect to see more and more political advertising on all media, including out of home channels. […]

emcoutdoor.com
Wed, Aug 24, 2022 at 9:08 AM

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Hybrid Working Model Here To Stay; Tech Upgrades Needed: Research

There were all kinds of predictions from experts about how the pandemic and health safety concerns would change workplaces, and as offices and other ... […]

sixteen-nine.net
Wed, Aug 24, 2022 at 7:54 AM

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Boston Residential Tower Uses Wraparound Fine-Pitch LED To Greet And Inform Tenants, Visitors (16:9)

Much of the attention here for LED displays in corporate lobbies has been on the size of the video walls and big-budget creative pieces, ... […]

sixteen-nine.net
Wed, Aug 24, 2022 at 12:10 AM

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Looming Energy Shortages Forcing Digital Signage, DOOH Screens Off Overnight In Europe (16:9)

My very smart content partners at the German consulting and publishing firm Invidis have been writing in recent years about the importance of what ... […]

sixteen-nine.net
Tue, Aug 23, 2022 at 11:35 PM

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Samsung Expanding Its Programmatic Ads Platform To Include Digital OOH Screens (16:9)

Samsung is getting directly into the Digital Out Of Home space as more than just a major supplier of commercial display hardware – bringing ... […]

sixteen-nine.net
Tue, Aug 23, 2022 at 11:34 PM

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Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging

Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that ... […]

sixteen-nine.net
Tue, Aug 23, 2022 at 11:22 PM

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NSCA and Questex Announce Partnership for DSE 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, announced that NSCA (National Systems Contractors Association) will join the conference as an industry association partner. DSE takes place Nov. 17–19, 2022, in Las Vegas at the Las Vegas Convention Center. […]

commercialintegrator.com
Tue, Aug 23, 2022 at 2:44 PM

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Maximize ROI in a Down Market With Out-of-Home Advertising

To say that the last couple of years has been nothing short of bizarre would be an understatement. And the situation the world is seeing itself in right now is just a continuation of that trend. So whether or not you believe we’re careening into a recession, the fact of the matter is that businesses, big and small, are bracing for some sort of impact. […]

adquick.com
Tue, Aug 23, 2022 at 1:19 PM

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Maximize ROI in a Down Market With Out-of-Home Advertising

To say that the last couple of years has been nothing short of bizarre would be an understatement. And the situation the world is seeing itself in right now is just a continuation of that trend. So whether or not you believe we’re careening into a recession, the fact of the matter is that businesses, big and small, are bracing for some sort of impact. […]

blog.adquick.com
Tue, Aug 23, 2022 at 12:19 PM

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Digital Signage Of The Future: Trends, Innovations And Changing Consumer Demands (16:9)

GUEST POST: WAYNE RASOR, FASTSIGNS Digital signage is fast becoming one of the most sought-after visual communications technologies in the market. While not limited ... […]

sixteen-nine.net
Tue, Aug 23, 2022 at 9:49 AM

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New CMS Feature: 4K Digital Signage Content Support

Like many others on the market, our content management system (CMS) My Signage Portal has always been able to support a maximum resolution of FHD (1920 x 1080 pixels) – until now! […]

allsee-tech.com
Tue, Aug 23, 2022 at 5:22 AM

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Cineplex Digital Media tapped to create advanced retail signage network

Cineplex Digital Media (CDM) will develop, install, and maintain an advanced digital signage network at select shopping centres across Canada, for partner Primaris REIT (Primaris). Image courtesy Cineplex Cineplex Digital Media (CDM) will develop, install, and maintain a state-of-the-art digital signage network at select shopping centres across Canada, for partner Primaris REIT (Primaris). […]

signmedia.ca
Mon, Aug 22, 2022 at 3:29 PM

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That Giant Infinity Halo Screen At LA’s SoFi Stadium Went Dark During Much Of Weekend NFL Game (16:9)

There was a big oops over the weekend that left the giant halo LED screen that looms over LA’s SoFi Stadium blank for much ... […]

sixteen-nine.net
Mon, Aug 22, 2022 at 11:23 AM

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Quividi Equips Cartel Media’s DOOH Fitness Network

New business has seen the team at Cartel Media grow and adopt new technology to support media agencies and direct clients.   Most recently Cartel has invested in the latest Quividi technology to provide their clients with reach and engagement measurements. […]

dpaaglobal.com
Mon, Aug 22, 2022 at 11:14 AM

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Company Behind Giant Eye Digital Boards In Birmingham, UK Changes Hands (16:9)

The UK company behind those big Eye of Sauron LED displays on the bulkheads outside a main Birmingham rail station ran into financial issues ... […]

sixteen-nine.net
Mon, Aug 22, 2022 at 9:39 AM

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