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Create Data-Driven Outdoor Plans in Minutes with AdQuick’s Digital-to-OOH Targeting Tool

The heyday of digital advertising is coming to an end. Modern digital advertising is plagued with rampant fraud, facing skyrocketing costs, and married to fundamentally flawed attribution methodologies.  A large-scale study of Facebook ads from 2019 found that ad effectiveness was overestimated by up to 4,000%. […]

blog.adquick.com
Tue, Aug 30, 2022 at 12:53 PM

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Consumer Misperceptions of Giftable Billboards

Consumer Misperceptions of Giftable Billboards By Julia Cramer for Billboard Insider Published: August 30, 2022 Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one of these big format displays, with the number of billboards hovering over 350,000 in the United States alone. […]

adomni.com
Tue, Aug 30, 2022 at 11:01 AM

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UT Austin Adds 66-Foot Wide Ambient LED Wall To New Campus Sports And Entertainment Venue (16:9)

Here’s a very different, very clever take on a big LED video wall in a busy public facility: a 66-foot-wide display that neuters the ... […]

sixteen-nine.net
Tue, Aug 30, 2022 at 12:10 AM

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Many Screens In Germany’s DOOH Industry Restricted To Running For Just Six Hours Daily (16:9)

Those energy consumption mandates going in place for Germany are more restrictive than first thought, with a clarification that screens used for non-essential purposes ... […]

sixteen-nine.net
Mon, Aug 29, 2022 at 6:58 PM

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Moody Center Digital Art Piece Incorporates Sound and Movement Reactivity

AUSTIN, TX—The Moody Center, a new 15,000+ seat entertainment venue on the campus of The University of Texas at Austin, opened in April of this year and hosts concerts, men’s and women’s Longhorns basketball games, family events, and much more. […]

dpaaglobal.com
Mon, Aug 29, 2022 at 2:22 PM

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Florida State University Upgrades Video Scoreboards at Soccer, Softball Complexes

TALLAHASSEE, FL—Florida State University’s athletic program retrofitted video scoreboards for the Seminole Soccer Complex and Joanne Graf Field at the Seminole Softball Complex with EMPIRE Exterior LED display technology from SNA Displays. The two venues are located on the west side of FSU’s campus, just north of Dick Howser Stadium and Doak S. Campbell Stadium. […]

digitalsignagefederation.org
Mon, Aug 29, 2022 at 1:15 PM

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Digital Alley And Digital Square DOOH Displays Switch On At Mumbai’s Airport (16:9)

I don’t see a lot of news about digital signage projects in India, so it was great to get word of a set of ... […]

sixteen-nine.net
Mon, Aug 29, 2022 at 8:42 AM

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MRI Sues Samsung, Files International Trade Complaint Citing Infringement Of Outdoor Display Patents (16:9)

Atlanta-based custom display manufacturer Manufacturing Resources International (MRI) is going after Samsung in court, and both Samsung and some key business partners via the ... […]

sixteen-nine.net
Sun, Aug 28, 2022 at 5:25 PM

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GSTV, Ara Labs Partner On Deploying, Marketing Screens Adjacent To EV Charging Units (16:9)

Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it ... […]

sixteen-nine.net
Sun, Aug 28, 2022 at 5:22 PM

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Dimensional Innovations has officially named Chad Hutson its Chief Strategy Officer

Joining DI’s executive team, Chad is charged with overseeing the development, communication and execution of the company’s strategic initiatives. He will be future-focused, driving company growth and monitoring trends that create the most impact in experience design. […]

digitalsignagefederation.org
Fri, Aug 26, 2022 at 2:32 PM

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Swiss OOH Ad Industry Adopts Voluntary Energy Savings To (Hopefully) Pre-empt Gov’t Mandates (16:9)

Switzerland has joined Germany and Spain in taking measures to reduce energy usage on digital ad displays, as fall and winter approach and Russian’s ... […]

sixteen-nine.net
Fri, Aug 26, 2022 at 9:17 AM

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Sales Tip: OOH Ad Spend on Pace with 2019 through First Half of 2022

Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, and totaled $2.62 billion. These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion. […]

specialreports.oaaa.org
Fri, Aug 26, 2022 at 8:00 AM

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Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners

Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media ... […]

sixteen-nine.net
Fri, Aug 26, 2022 at 7:54 AM

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Meet the Allsee Marketing Team

Having a well-established marketing department is crucial for the development of any growing business, and Allsee is no different. For this reason, in recent years we have invested in developing our marketing team by combining members with diverse backgrounds, experience levels and skill sets. […]

allsee-tech.com
Fri, Aug 26, 2022 at 5:15 AM

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More Detail On Germany’s Energy Savings-Focused Digital Signage And DOOH Restrictions (16:9)

Partner Post: Florian Rotberg, Invidis This post originally appeared on the site of Sixteen:Nine’s German language content partner, Invidis. On Wednesday, the federal government ... […]

sixteen-nine.net
Thu, Aug 25, 2022 at 4:08 PM

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