I don’t know about you, but I’m very excited it’s almost fall and to have college football back on TV. The 2022 season technically began last Saturday, Aug. 27, in this year’s “Week Zero. […]
A proposal to add some 3,450 new tech-laden transit shelters to LA’s streets has cleared a big hurdle for its backers, but still needs ... […]
One of the reasons ops and deployment people who are active in digital signage and AV companies tend to insist on doing site visits ... […]
PC maker Lenovo has introduced a variant of its ThinkCenter line of computers geared to ChromeOS applications, including digital signage. The ThinkCenter M60q Chromebox ... […]
Karachi, Pakistan, September 01st, 2022 – Red Tape Media, a leading provider of Digital Out of Home (DOOH) Media Solutions in Pakistan, has partnered with Quividi, the world’s leading audience & campaign intelligence company for DOOH, to provide high-fidelity audience data and real-time targeting capabilities to Pakistan’s Out of Home market. […]
Exciting DOOH Opportunity in Asia Published: August 31, 2022 If you are an advertiser or media owner and haven't heard of digital out-of-home (DOOH) by now, you must be living under a rock. […]
Neoti recently released the Ultra High Definition UHD89 LED Display Series. It represents the newest product in the Bluffton, Ind.-based company’s extensive line. Neoti is, of course, a prominent player in the manufacture of direct-view-LED video displays. […]
Visix has promoted its longtime head of sales, Trey Hicks, to a new role as Chief Operating Officer, while also retaining his other title ... […]
I tend to be very reticent to go with claims that something is a world-first, because there’s almost always something else that actually was ... […]
Experience is one of those terms that’s being heavily used and sometimes abused these days, as companies in the digital signage ecosystem talk about ... […]
Following on to that situation in Europe in which some countries are encouraging or mandating energy usage restrictions, our German language content partners at ... […]
By: Julia Cramer, Adomni Content Specialist Julia Cramer Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. […]
The heyday of digital advertising is coming to an end. Modern digital advertising is plagued with rampant fraud, facing skyrocketing costs, and married to fundamentally flawed attribution methodologies. A large-scale study of Facebook ads from 2019 found that ad effectiveness was overestimated by up to 4,000%. […]
The heyday of digital advertising is coming to an end. Modern digital advertising is plagued with rampant fraud, facing skyrocketing costs, and married to fundamentally flawed attribution methodologies. A large-scale study of Facebook ads from 2019 found that ad effectiveness was overestimated by up to 4,000%. […]
Consumer Misperceptions of Giftable Billboards By Julia Cramer for Billboard Insider Published: August 30, 2022 Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one of these big format displays, with the number of billboards hovering over 350,000 in the United States alone. […]
