One of the great visual tricks that LED is particularly useful for is picking up the characteristics and look of the immediate surroundings, and ... […]
The LA start-up Proto now has a U.S. patent for its method of capturing people and subjects on a white screen and relaying that ... […]
Auto Insurers need to stay insured with DOOH Published: September 13, 2022 People are still grappling with the pandemic aftermath as inflation fears and gas prices rise. Still, luckily for the auto insurance industry, mobility is increasing in the United States, with drivers having logged 3.27 trillion miles, higher than any comparable 12-month period showed. […]
The 2022 mid-term elections are just around the corner, and it’s another season you’ve got to… The post Hyperlocal Political Campaigns: How OOH Can Take Your Mid-Term Campaigns to the Next Level appeared first on Wrapify Blog. […]
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At some point in your business, you’ll need to market your product or service. The good news is that there are many ways to finance marketing campaigns. You just need to know where to look for them. […]
VuWall, the Montreal-based technology provider of videowall control systems and unified visualization solutions, has expanded its software feature set with a plug-in for Milestone XProtect video management software (VMS). The expansion is available as part of the newly released TRx 3.3 centralized management platform. […]
Details are hard to find, but this is the newly-opened “store of the future” from an apparel brand called Lefties – at a mall ... […]
I don’t write much about shipping container costs because I know very little about that whole thing, but I do know those costs skyrocketed ... […]
After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum. […]
An 8-m (26.2-ft) digital sign can return to a parking lot near central Edmonton’s 109 St. and Jasper Ave. intersection after the city initially cancelled its permit due to concerns over light streaming into nearby office and apartment buildings. […]
Sixteen:Nine’s German-language content partners at Invidis are based in Munich, and its editor went out last night and did an assessment of how businesses ... […]
Regular readers will have come across many, many posts here about different display technologies and visual tricks that create visual illusions generally labeled as ... […]
On the DOOH Move from NYC to Dublin Published: September 12, 2022 Digital out-of-home (DOOH) is all around us, with consumers and advertisers worldwide noticing this dynamism, high-impact screens (or that is what I uncovered in my ongoing research.) As someone whose full-time job is to write about this omnipresent form of advertising, I finally wanted to discover that for myself. […]
Emerging brands are everywhere; whether you’re a mom & pop local business, a million-dollar funded start-up, or an established top brand in your industry, Out of Home serves a purpose for growth. Brands utilize OOH media to put themselves in front of their desired audience. […]
