A small Denver tech company called Alpine Media that does digital signage solutions and mobile messaging for guests at ski resorts has expanded its ... […]
OUTFRONT QRad is a new content control capability which allows audiences to engage with ads by triggering creative changes directly on OUTFRONT's Liveboards. Active, on the go commuters can simply scan a QR code and select pre-set creative options to choose their own ad journey. […]
Orlando, Fla.-based LED display manufacturer, Absen, and its Utah-based long-standing partner, Revel Media Group, partnered with Salt Lake City’s Vivint Arena to install new Absen LED displays inside of the arena, ahead of the 2022-2023 National Basketball Association (NBA) Regular season. […]
Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if ... […]
The big Sixteen:Nine networking mixer at DSE is back, and is now less than three weeks out. It’s sold out, meaning we expect to ... […]
In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with their new advertising campaigns. […]
The Massachusetts Institute of Technology (MIT) is widely regarded as attracting many of the brightest young minds in the tech sector, so it makes ... […]
Amazon has confirmed it is now kinda sorta doing digital signage – albeit in its own stores. The online retail Godzilla has formally introduced ... […]
There’s no doubt that out-of-home (OOH) ad spending has rebounded well from the hit it endured during the coronavirus pandemic, recovering to revenues of £901 million in 2021. This trend has accelerated through 2022 as well and is expected to record total growth of 31.5% by the end of the year. […]
It should be readily apparent to digital signage companies chasing specific verticals that they’re probably going to get more traction with buyers if the ... […]
Video wall solutions are known to create a big impact in any digital signage project and, with no size limitations, you can ensure any content displayed truly stands out. But with so many options on the market, including some emerging new technologies like Direct View LED, how do you make the right choice? […]
Digital and Dirt Podcast DPAA Edition Published: October 26, 2022 Ian Dallimore, Lamar VP of Digital Growth, brings the Digital and Dirt Podcast to New York City to get the insider scoop from the largest one-day media event of the year, the DPAA Global Summit. From the Lamar Green Room, Ian interviewed a spectrum of industry leaders, including Jonathan Gudai, Erika Wykes-Sneyd, Kathleen Hall, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog: Programmatic.lamar.com To get the latest updates on out of home advertising, digital marketing and technology, follow us on: Or sign up for our newsletter. […]
There are many, many stories of ad-based digital signage networks starting up in bars and restaurants, but many and perhaps most of those stories ... […]
While there’s no doubt that out-of-home (OOH) advertising took a significant hit through the course of the coronavirus pandemic in 2020, this year has seen a marked recovery across the globe. In the UK, the cumulative OOH ad spend has grown by an impressive 31.5% in the year to date, while this trend shows no sign of abating any time soon. […]
A brand awareness campaign does exactly what it sounds like. It lets people know about your company and what you do. This type of campaign works best for newer companies whose identity and services may not be widely known. […]
