Energy restrictions that directly affected the digital signage business in Germany have been refined and eased. The government there has amended its Energy Saving ... […]
Click here for information and to register for the event. Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft, one of the world’s largest advertisers, and a member of DPAA’s Brand Board. […]
Click here for information and to register for the event. CVS Health played a critical role in supporting Americans during COVID, now Diego Vaccarezza, VP of Enterprise Media at CVS talks about the role this team played and lessons learned. […]
I’m back, and happy I kinda sorta checked out for a couple of weeks – though I did keep an eye on emails. We ... […]
The Digital OOH media company Volta has been announcing aggressive rollout plans at the same time as financial filings show a company burning through ... […]
By Katy Conway. While it’s natural for your business to consider various cost-cutting exercises as you look to consolidate your interests, you should try to avoid slashing your marketing spend as a first port of call. […]
It was November 2021 and I walked into a Walgreens in Orlando, Fla., to grab a few quick supplies. I walked through the store, picked up what I needed and decided to grab a cold drink for the road, as I was headed back home to Tampa, Fla. When I arrived in the beverage section, I was greeted by bright lights. […]
Minor League Baseball's Triple-A Championship held at Las vegas Ballpark, a venue with Daktronics LED displays. […]
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Make the Most of Leftover DOOH Space By Julia Cramer for Billboard Insider Published: September 29, 2022 Programmatic digital out-of-home (DOOH) has a surplus of marketing benefits that drive consumer interest and purchase intent. But did you know? […]
Written by: Sonia Kaila & Maya S. […]
OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. […]
DOOH for One: How Advertisers Are Mingling with Singles Published: September 28, 2022 Post-pandemic breakups are in full bloom, and individualism and autonomy are on the rise. Single people are becoming one of the largest and fastest-growing demographics today. According to the 2022 US Census Bureau, more than 126 million unmarried people are living in the United States. […]
Hillsboro, Ore.-based Planar, global provider of visualization technology, announced a new addition to the company’s portfolio of outdoor fine pitch LED display solutions — a fine pitch, high bright outdoor LED videowall designed for up close viewing. […]
Questex’s Digital Signage Experience (DSE) unveiled the 2022 Digital Signage Experience Awards (DIZZIE) finalists. The awards program recognizes companies from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. […]
