While there’s no doubt that out-of-home (OOH) advertising took a significant hit through the course of the coronavirus pandemic in 2020, this year has seen a marked recovery across the globe. In the UK, the cumulative OOH ad spend has grown by an impressive 31.5% in the year to date, while this trend shows no sign of abating any time soon. […]
A brand awareness campaign does exactly what it sounds like. It lets people know about your company and what you do. This type of campaign works best for newer companies whose identity and services may not be widely known. […]
To stop stressing or worrying, you might try meditation, read a book, or go for a relaxing run. But if you run a critical operation center, or you are an integrator who provides solutions for these demanding environments, you need something more. With Barco’s game-changing TruePix direct-view LED video wall, there’s already less to worry about. […]
The latest research from OAAA and The Harris Poll revealed almost half (49%) of adult consumers are noticing OOH ads more than a year ago, but an even higher number (58%) have recently noticed ads for healthcare services. Healthcare services fall within the largest industry category for OOH ad spend, Miscellaneous Local Services and Amusement. […]
Almost 15 years ago we launched the first generation of our flagship Freestanding Digital Posters, since then we have developed a variety of features and upgrades that have made this range extremely popular. We are now thrilled to announce that with the addition of a new 65” model, our Android Freestanding Digital Posters just got BIGGER and BETTER! […]
Pattison Sign Group will officially acquire signage and media company Provincial Sign Systems at the end of October. Photo courtesy Pattison Sign Group Pattison Sign Group will officially acquire signage and media company Provincial Sign Systems at the end of October. […]
Ad costs across all media are rising, and the pressure to deliver quality leads is higher… The post The 4 Key Attributes of a Strong Media Partner appeared first on Wrapify Blog. […]
I assume it would be wise for any sales or business development person to add an asterisk to sales opportunity reports when the project ... […]
Vivint Arena, home to the NBA’s Utah Jazz, just completed a big LED refresh in its seating areas – adding a pile of new ... […]
Large-format LED display maker Watchfire Signs has made its first acquisition since its own purchase earlier in the year – with the now private ... […]
The old Battersea Power Station – a huge coal-powered electric generation station along the Thames in London – has been revived after decades of ... […]
By Julia Cramer. Although Web3 has a lot of promise for both online creators and advertisers, another major change in the creator industry has taken a foothold this year. Digital entrepreneurs and creators now have a chance to expand beyond the internet and make their mark on the physical world as well. […]
Display Studio Updates Content Studio Updates Interested in an update? Please note, updates and improvements are often impacted by the type of system your Show Control interfaces with. Learn more by contacting our Professional Services Team. […]
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This is an interesting use-case for a super-premium LED video wall – a huge display in the U.S. design studio for automaker Hyundai. The ... […]
