How is targeting evolving in digital out-of-home? By Catherine Cribbin for The Drum Published: December 14, 2022 As part of The Drum’s Deep Dive into Out-of-Home, IAB UK asked a group of its DOOH members to explore how digital targeting and dynamic creative is evolving out-of-home and how brands should be harnessing the possibilities. […]
With the DSE reboot now come and gone, and mercifully date-shifted for 2023, attention now turns to trade shows coming up early in the ... […]
Extend User-Generated Content to the Physical World with Shoutable By Julia Cramer for Shoutable Published: November 21, 2022 Remember when companies talked, and consumers listened? Well, that doesn’t seem to be the case anymore. The emergence of the Internet promised brands a golden era of marketing, where a brigade of companies could easily dominate the digital universe. […]
Extend User-Generated Content to the Physical World with Shoutable By Julia Cramer for Shoutable Published: November 21, 2022 Remember when companies talked, and consumers listened? Well, that doesn’t seem to be the case anymore. The emergence of the Internet promised brands a golden era of marketing, where a brigade of companies could easily dominate the digital universe. […]
Gensler added a fine-pitch direct-view LED wall to the lobby of its Houston office located in the heart of the central business district. The video display upgrade coincided with Gensler Houston’s 50th anniversary of providing design and architecture expertise in the Bayou City. […]
New Cloud-Based Operational Solutions Provide Quick, Automated Device Provisioning and Flexible Remote Device Management Capabilities for Sony’s Display Technologies PARAMUS, NJ — December 8, 2022 — Sony Electronics’ new Device Management Platform (DMP), optimized for Sony’s BRAVIA professional displays, is comprised of two solutions; one which enables remote device management and a second for secure and quick device setup and distribution. By defining a device and required applications for a given project, Sony’s DMP helps Managed Service Providers (MSP) automate the display provisioning process. […]
Display Studio Updates Content Studio Updates (This version of Show Control includes Content Studio Version 4.0) Interested in an update? Please note, updates and improvements are often impacted by the type of system your Show Control interfaces with. Learn more by contacting our Professional Services Team. […]
Following a very successful DSE show in Las Vegas, show management has listened to the feedback from customers, attendees, vendors and the Las Vegas Convention Center and decided to move the dates for the 2023 event. […]
I had a listen to the now-completed investor call for Daktronics, based on its quarterly results release and on the heels of news that ... […]
The CEO of Daktronics says a “perfect storm” of COVID-era lockdowns and shuttered economies, followed rapidly by huge supply chain issues, has forced the ... […]
The big pro AV and technology distributor Exertis Almo has taken the interesting step of acquiring a Baltimore-area company that specializes in engineering, drafting ... […]
Hat Tip to Jay Leedy at Sony for pointing out … I’m not 100% sure how all this works, but here’s a very clever, ... […]
Outfront Media’s subsidiary, Outfront Canada, has expanded its advertising portfolio into St. John’s, N.L, with the acquisition of 57 static posters and 24 digital billboards in the city. Photo by Hunter Bloor – CC 4.0 Outfront Media’s subsidiary, Outfront Canada, has expanded its advertising portfolio into St. […]
I […]
The Lincoln Center in New York City, home to the New York Philharmonic, is using a 50-foot-wide fine pitch LED display as the key ... […]
