The Past, Present, and Future of OOH Measurement By Julia Cramer for Billboard Insider Published: December 21, 2022 When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. […]
This is what LG says is the largest transparent LED film installation in Europe, running atop a set of windows at the entry to ... […]
China’s decision to abandon its long-running zero-COVID policy may have eased public unrest, but had other consequences – overburdened hospitals and weakened supply chains ... […]
With pandemic-era lifestyle modifications largely behind us, live events are back and bolder than ever. According to market intelligence from AVIXA, live events (e.g., concerts, shows) as well as performance and entertainment (e.g., fixed applications) will see very robust growth in the coming years. […]
GUEST POST: MARTIN HAGEN, SOCIALSCREEN Anyone weighing digital signage CMS software options will quickly find themselves at a fork in the planning road: use ... […]
Anybody that sells specifically into the casino and overall hospitality market will know this, but if that’s just one market being chased you should ... […]
Ridgefield Park, N.J.-headquartered Samsung Electronics America and baseball team Houston Astros announced they will digitally enhance Minute Maid Park with display technology to further elevate the fan experience. Samsung, prominent in digital signage innovation, will deliver high definition, large-scale displays in the game. […]
More evidence that LED displays are now mainstream products: one of the larger mosques in the greater Toronto area has switched out aging, dim ... […]
Davidson-Davie Community College in Thomasville, N.C. is evolving just as quickly as the world outside. The community college hosts nearly 4,000 students on its 97-acre campus with 11 separate buildings and two emergency services training facilities. […]
The post I put up about a week ago about a digital Santa Claus display at a U.S. shopping mall has generated a lot ... […]
The digital jukebox and digital OOH media firm AMI Entertainment Network (or AMI) has exchanged financial backers, with the LA-based private equity firm Coral ... […]
I was part of an otherwise terrific panel a couple of days ago, billed as a Digital Signage Experience Trends Forecast for 2023. If ... […]
LED display technology has come down in cost for a variety of reasons, but the overall budget for big displays can still be best ... […]
It's almost the most wonderful time of the year, and with the holiday season comes plenty of hustle and bustle. But with Venus Control Suite, you can add a festive touch to your display that will surely distract from the chaos. Whether you choose to display a holiday message or a promotion to your holiday sales, your display is sure to be a hit. […]
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