Ted Romanowitz has been around the commercial display and tech sectors for a whole bunch of years, and for the last two or so, ... […]
ABU DHABI, UAE, January 30 2023: As part of its plans to radically upgrade the effectiveness and accuracy of data analysis and reporting, Viola Outdoor has appointed Sweden’s DoohClick as its ad-tech management partner, with the objective of providing a supporting infrastructure of data management tools for Viola’s DOOH portfolio. […]
With ISE 2023 rapidly approaching, industry leaders like Korbyt are preparing to impress showgoers in Barcelona. Thus, Dan Ferrisi, CI’s editor-in-chief, chats with Andrew Gildin, vice president, channel sales and revenue operations, for a quick preview. In the video Q&A embedded below, Gildin compellingly conveys Korbyt’s excitement about the ISE Show. […]
Valentine’s Day is an occasion to celebrate all types of love, where gift-giving is an essential ritual to express one’s affection, usually in the form of chocolates, jewelry, flowers, and gift cards. According to the NRF and Prosper Insights & Analytics annual survey, consumers spent an average of $175 on gifts in 2022. […]
Reaching Gen Zalpha requires a tailored approach. By focusing on authenticity, being creative, and creating experiences rather than just laying out products or services, you can effectively capture their attention and engage them with your ads. The post <strong>How Will “Zaplha” Change the Way You Buy Ads?</strong> appeared first on Wrapify Blog. […]
It cannot be denied that OOH ad spending in the UK has now fully recovered from the coronavirus pandemic, having bounced back from a challenging 2020 to achieve a total value of £901 million the following year. […]
My good friends and content partners at the German language publishing and consulting firm invidis have an interesting post up built around an extended ... […]
Across The Desk with Adomni’s Jonathan Gudai By Kate Scanlan for OAAA Published: January 25, 2023 Every month, OAAA’s editorial team sits down with an industry leader to discuss the latest insights, trends, and best practices for the OOH industry. This month, we’re excited to spotlight Jonathan Gudai, CEO of Adomni and Shoutable. OAAA: What excites you about OOH right now? […]
Sony is launching two new scalable, lower-cost series of its Crystal LED premium displays designed for corporate, retail and screening room use cases that come with improved installation flexibility and power consumption. […]
Women of AV/IT (WAVIT), a non-profit designed to empower women, has acquired Women of Digital Signage. The latter is a women’s organization dedicated to promoting networking, mentoring and personal growth. It will now be a sub-group of WAVIT to allow its members to continue to grow their network in the world of digital signage and beyond. […]
Guest Post: Geoffrey Bessin, Intuiface The world of generative AI is on fire. Super-powered algorithms are writing code, crafting stories, and creating images that ... […]
It’s a big trip and expensive flight to get from North America to Barcelona for ISE 2023, so I broke it up by spending ... […]
by Derek Mathews. We advise our clients to do it for many reasons, including: It’s incredibly effective: People who see the ads take action. A third of people who see billboards search online using their smartphones to find out more about the advertiser, and more than a quarter talk about the ad or products with others. […]
Commercial Integrator Expo, owned and produced by CI‘s very own parent company, Emerald, announced a partnership with the Digital Signage Federation (DSF), for the new exposition and conference for the commercial audiovisual integration channel and technology managers co-located with CEDIA Expo. Commercial Integrator Expo 2023 (taking place on Sept. 6 to Sept. […]
For many years now, digital marketing has essentially been synonymous with marketing in general. There’s really no way to think about digital in its own silo anymore. Although for anyone who worked in marketing in the late 90s, you might remember the days when pretty much anything dubbed “digital” or “interactive” was a sheer novelty. […]
