When the Sphere was first announced, the construction budget was about $1.2 billion, but by the time it does open (with U2 doing a series of live concerts inside the big ball), the cost is expected to be more like $2.2 billion, or almost double what was expected just a few years ago. […]
Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but ... […]
Technology tends to improve as it matures. That’s certainly the case with LED displays marketed as being transparent. The first generations looked okay from ... […]
by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]
Sixteen:Nine is at the tail end of some IT work, changing web servers and workflows. As tends to happen, it’s not been entirely smooth. ... […]
The developers behind MSG Sphere, that big LED-clad ball going up behind The Venetian in Las Vegas, have sold off the majority stake it ... […]
Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but ... […]
Technology tends to improve as it matures. That’s certainly the case with LED displays marketed as being transparent. The first generations looked okay from ... […]
The software firm Rise Vision works a lot with schools, places of worship and other community organizations, and the case studies and briefs it ... […]
DOOH Proof for CPG brands Published: April 18, 2023 It's no secret that the consumer packaged goods (CPG) industry is fiercely competitive. Recent projections show that the CPG market is poised for growth, largely due to the emergence of micro-segmentation among consumers and the resulting influx of new product launches. […]
HOUSTON—Computer technology giant Hewlett Packard Enterprise (HPE) recently completed the exterior phase of a digital display upgrade to its global headquarters just north of Houston. […]
It is reasonable to suggest that when the first iterations of Raspberry Pi single board computers came on the market, the main interests among ... […]
This week, Commercial Integrator continues its ongoing #VeteransofAV series by profiling Phil Langley of Wesco. This series exists to celebrate the individuals who have shaped today’s commercial AV industry. Read on to learn about how, during Langley’s multi-decade career, he has crisscrossed the globe and had a hand in incredible technology applications. […]
Project Overview 104 x 15” Bespoke Outdoor High Brightness Open Frame PCAP Touch Screens Background ZPN Energy is a leading British energy technology provider who design, develop and produce infrastructure technologies that combat climate change, including energy storage and various electric vehicles (EV) charging solutions. […]
Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media ... […]
