DSE's pre-show program includes full-day educational experiences offering a deep dive into the use of digital signage across a broad array of industries. […]
The digital marketing company will display its solutions for more targeted marketing to drive customer loyalty. […]
Two digital signage installations were custom-produced to support internal messaging initiatives at its Times Square location. […]
The early registration discount extension also applies to all pre-show events, including full-day conferences and special association member discounts. […]
Kumho Tire launches an interactive game in a Times Square subway station to raise awareness about the brand. […]
This week commuters at London's Waterloo Station have the chance to take a seat in their own customised Skoda Fabia and see the results on Motion@Waterloo, the station's giant digital advertising screen.A promotional booth in the station lets users design the car from scratch in a video game-style way, by using an app to select the wheels, interior design and colour scheme to build their own personalised Fabia.The ad uses a green screen and augmented reality technologyCommuters then take a seat in front of a green screen and see their creations come to life - with themselves in the driver's seat - on Europe's largest digital advertising display through an innovative use of augmented reality technology.Commuters have the chance to take a seat in their personalised FabiaRunning until 9pm on Friday 13 February, the concept is a collaborative effort from Skoda, MediaCom, interactive digital agency Enigma and JCDecaux, bringing the 'What Car? […]
In what, on the surface, could forebode an end to the relationship sale, Time Inc. announced today that it’s introducing a programmatic The post Time Inc. Brings Programmatic to Print appeared first on InsideDigital.org. […]
First-of-its-kind mobile app allows users to operate Planar's UltraRes MediaPlex digital display features with an iPhone or iPad. […]
[Although it's a 2.5 min. ad, it vividly demonstrates how digital billboards can be used in modern advertising, and how ROI can be tracked via integration with mobile. -Ed.]. […]
(Ed. Note: It has been three months since my last post, my annual prediction post. […]
I have been blabbering on for anyone that will listen about the possibilities good data visualization has for digital signage. I stress good because a lot of the visually interesting stuff I have seen falls down a little when you try to decode what the information is conveying. In other words, it can look cool, but what does it mean? […]
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Mvix software will be used to drive the complete interactive solution. […]
The SAP hybris Marketing solution enables real-time one-to-one marketing at scale across all touch points, including digital signage. […]
GestureTek turned the 1,850-square-foot-space into new technology space that creates a great learning experience for kids while they have fun. […]
